SearchCap: Google Maps controls, shopping ads & more

Featured story

Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse.

From Search Engine Land

How to help your sales team close more paid search leads Apr 28, 2016 by Jacob Baadsgaard Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.

Google Shopping ads so hot right now: the meteoric rise of PLAs Apr 28, 2016 by Andy Taylor For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.

Is your brand prepared for voice search? 3 steps to get the conversation started Apr 28, 2016 by Purna Virji As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.

Hertha Marks Ayrton Google Doodle marks 162nd birthday of “The Electric Arc” author Apr 28, 2016 by Amy Gesenhues Google pays tribute to the first woman to present a scientific paper to London’s Royal Society.

Get your mobile apps in shape with these 7 engagement practices Apr 28, 2016 by Digital Marketing Depot Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile apps in great engagement shape? Download this white paper from Insert to learn how to use engagement features to drive interaction with your app and impact your business results. Visit Digital […]

From Marketing Land

Snapchat confirms that 10 billion videos are being watched daily

Trend observation: branded PPC ads getting more expensive

Searching for searchers: Audiences are the new keywords

Dynamic remarketing: not just for retailers anymore

Four steps to finding the right digital agency

Twitter recategorized itself from ‘social networking’ to ‘news’ in Apple’s App Store

A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch

14 times Facebook has tried to be Snapchat

Experian launches PII-matching audience targeting platform to reach 85% of the US

AdSense mobile Page-level ads now available to all publishers

How to protect yourself against ad fraud

Google Analytics now secures all web traffic

Amid global smartphone slowdown, Apple seeks to capture more “Android switchers”

Mobile-friendly redesigns: Experiment on your current site

Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers

7 reasons your Instagram Ads aren’t converting

MarTech Today: Oracle adds ABM, 6sense launches SearchSense & Google adds Merchant Center Feed Rules

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016

Search News From Around The Web

Industry

Gary Illyes: We Are Google Spokespersons - It's Our Job, Search Engine Roundtable

Is Google a Harmful Monopoly? - Room for Debate, New York Times

This year’s Founders' Letter, Official Google Blog

Yandex Announces First Quarter 2016 Financial Results (NASDAQ:YNDX), ir.yandex.com

Local & Maps

Expeditions career tours can take kids to work, virtually, Official Google Blog

Google Asks Searches To Set Home & Work Address On Some Searches, Search Engine Roundtable

Searching

Ten years of Google Translate, Official Google Blog

SEO

6 of The Biggest SEO Issues for Websites, ignitevisibility.com

23 Amazing 5-Minute SEO Copywriting Tips To Boost Site Traffic, SuccessWorks

Five of the most awkward questions asked by SEO clients, Majestic Blog

How to Use SEO When You Need to Hire Someone Now, Search Engine Guide

How to use the content analysis of Yoast SEO, yoast.com

SEO for E-commerce #SEOcafe, semrush.com

SEM / Paid Search

Ad Groups That Lack Sitelink Impressions, PPC Hero

How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics, verticalmeasures.com

Search Marketing

The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding, Moz

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