SearchCap: Slow Google Panda, SEO Landing Pages & TheLandys Extended

SearchCap: Slow Google Panda, SEO Landing Pages & TheLandys Extended by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Deadline Extended For 2015 Search Engine Land Awards Entries Due to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine Land Awards until FRIDAY, AUGUST 7, 2015, at 11:59 p.m. ET. As the entry fees add to the total charitable contribution from the awards program, we appreciate the search community’s incredible response thus far and […] Deepen Your Social Marketing Skill Set – Attend Marketing Land’s SocialPro Conference Take your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro is the conference where you can learn groundbreaking tactics taught by leading brands and agencies from across the globe. SocialPro is programmed by the editorial folks at Marketing Land, your leading source for digital marketing news. With this expertise […] Squeezing More Value Out Of Your Most Important SEO Landing Pages Key landing pages not performing as well as you’d hoped? Check out columnist Tom Demers’ helpful guide to getting the most out of your best content. Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons Google’s John Mueller tries to explain why the Panda 4.2 rollout is happening so slowly over months and months. Search In Pics: Android Repair, Google Log Tables & Rubber Ducks In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Proactive Alerts For SEO Reporting Using Google Analytics Having large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes. Celebrate The Power Of Search With Us At #TheLandys Awards Celebration Details about the 2015 Search Engine Land Awards Celebration (#TheLandys) taking place during SMX East in New York City, on September 30, 2015, from 8 p.m. – 11 p.m. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game Deepen Your Social Marketing Skill Set — Attend Marketing Land’s SocialPro Conference Report Pegs “Click-To-Call Commerce” At More Than $1 Trillion Annually Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website Are Your Observed KPIs Based On Causation Or Correlation? Search News From Around The Web: Industry English Hangout Transcript 30.07.2015, seo-portal.de English Hangout Transcript 31.07.2015, seo-portal.de Local & Maps How You May Help Google Map Indoor Spaces, SEO by the Sea Link Building The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic – Whiteboard Friday, Moz The Realities of Link Building in 2015, Authority Labs Searching More Related Images in Google Image Search for Mobile, Google Operating System When Google Doesn’t Have The Answer: No Matches Found Answer, Search Engine Roundtable SEO Common UX Mistakes That Will Kill Your SEO Efforts, semrush.com Google Increases Their Index; GoogleBot Indexing More URLs, Search Engine Roundtable Google Patents Click-Through Feedback on Search Results to Improve Rankings, SEO By The Sea Google Won’t Give Advice On Algorithmic Penalties, Search Engine Roundtable SEM / Paid Search Everything You Need To Know About PPC Conversion Tracking, PPC Hero Search Marketing Video: Google Panda 4.2, Advice On Algorithms, Bing Emoji & AdWords Changes, Search Engine Roundtable Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media. Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

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SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard

SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Fights France To Prevent Globalization Of The Right-to-Be-Forgotten Google has formally appealed France’s data protection authority’s order that Google apply Right-to-Be-Forgotten (RTBF) removals to its global index. The Commission Nationale de l’informatique et des Libertés (CNIL) had protested Google’s Europe-only removal policy and threatened to fine the company €150,000 ($169,000) for failing to apply the rule on a worldwide basis. Previously Google said […] Report: Spain’s Google Tax A Disaster For Newspapers, Internet Innovation Call it one of the most egregious examples of unintended consequences. The effort of the Spanish newspaper association and Spanish government to get Google to subsidize Spanish news publishers with a mandatory link tax (under the the guise of copyright fees) is a massive disaster — for publishers, for the Spanish internet and for innovation in […] Automate Alpha Beta Campaign Structure Using AdWords Scripts While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. Transform Your Thinking To Address Mounting Challenges In Your Online Business Columnist Trond Lyngbø notes that the world is changing at an ever-quickening pace as a result of technology. Unfortunately, many businesses are slow to adapt — and this puts them at risk. Bing Wants You To Search In Emoji With New Emoji Keyboard Can’t get enough of those emojis? Bing is testing a virtual emoji keyboard to facilitate your emoji searches. Act Now: Rates Increase Tomorrow. Register For MarTech Europe & Save £300 Attend MarTech Europe and acquire strategic solutions to successfully integrate technology-powered marketing. Register now to be a part of the most advanced marketing technology conference and experience: Twenty graduate-level presentations covering managerial, cultural and executional hurdles overcome by organisations to profit from and succeed in marketing technology. Check out the complete agenda here; Actual practitioners from brands will share their […] Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market Test enables users to review providers and submit requests to up to three service professionals from the ads. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Google Enters Home Services Market With New Ads Test Falcon Social Is Latest To Offer Facebook Topic Data Access Yandex Q2 2015 Revenue Reaches $250M, Up 14% YoY The Missing Link Between Shopper Marketing And E-Commerce A New Era Of Digital Content: Engagement And Content Metrics That Matter Act Now: Rates Increase Tomorrow. Register For MarTech Europe & Save £300 Search News From Around The Web: Industry Sri Lanka ties with Google for Internet beamed from balloons, yahoo.com Link Building How to Disavow All Blogspot Links Including TLDs, thesempost.com SEO 8 Signs That Indicate You’re Over-Optimizing Your Blog, semrush.com Google: The Panda 4.2 Refresh Is Global, Search Engine Roundtable More On My Google Panda 4.2 Recovery, Search Engine Roundtable Panda 4.2: Signals You Should Be Looking at: Jim and Ann Show, internetmarketingninjas.com Why Isn’t My Domain Authority Higher?, Renegade Search SEM / Paid Search Great Resources For Expanding Your Knowledge, PPC Hero How Effective Is Your Ecommerce Campaign?, PPC Hero Relaxing constraints on ad group name uniqueness, Google Ads Developer Blog Throw Out Your Paid Search Landing Page, semrush.com Weekend Bidding Rules For Better Cost Per Acquisition, PPC Hero Search Marketing ​​Measure Your Mobile Rankings and Search Visibility in Moz Analytics, Moz How to Find and Utilize Long-Tail Keywords, AHrefs Blog The Hidden Powers of the Keyword Difficulty Tool, semrush.com Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media. Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

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SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10

SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10 by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in. Search Ads In Google Play Store Rolling Out For All Android App Marketers App install ads appear in search results in the Play Store. How To Attract Killer Links For E-Commerce Sites Trying to create compelling, linkable content for an e-commerce site? Columnist Stephan Spencer has some great ideas to get you inspired! Trade Shows Deliver ROI for BKA Content BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, Web pages and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services […] What To Do When Content Marketing Fails To Improve SEO Performance You had big dreams for your content marketing initiatives — but unfortunately they’ve fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn’t positively impacting your SEO. Bid To Position In “Real Time” With This Open-Sourced AdWords Script In response to demand, former Googler Daniel Gilbert shares a Brainlabs script that allows you to bid to position in AdWords. Google Translate App Adds 20 More Languages To The Instant Visual Translation Feature The Google Instant Translation app gets a lot more powerful. Google Updates AdWords Keyword Quality Score Reporting Update does not affect ad auction or ad serving processes. Etsy Boosts Search For Better Content Discovery, User Engagement Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test […] Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent Yahoo Introduces Livetext, A Silent Video Messaging App Search Ads In Google Play Store Go Live Globally Trade Shows Deliver ROI for BKA Content Ad Blocking: A Binary Solution To A Complex Problem Why You Should Quit Coding Emails Baidu’s Q2 Profit Falls, Company Diversifying Away From Search Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots Yelp Earnings: 51 Percent Revenue Growth, But Outlook Disappoints Search News From Around The Web: Industry Google wants to build its 4th data center in Oregon, for at least $200M, VentureBeat Interview with Bing’s Duane Forrester: Looking Into the Future of Search & Tech, BruceClay.com Interview with Expert Link Builder Julie Joyce, Owner of Link Fish Media, SEMrush Blog Local & Maps Why Structured Data is Important for Local Search, polepositionmarketing.com Searching Google Photos Search Filters, Google Operating System Search Challenge (7/29/15): Identify these three insects, SearchReSearch SEO Best Practices for Optimizing Your Crawl Budget for SEO, thesempost.com How To Quickly Unblock Google From CSS & JavaScript, What Google Looks At & How Many Were Notified, Search Engine Roundtable How to Unblock All CSS & Javascript for Googlebot Using Robots.txt, thesempost.com Troubleshooting Google Search Console International Targeting "No Return Tags" Error, internetmarketingninjas.com SEM / Paid Search Dissecting PPC Agency Pricing Models, PPC Hero Eye Care Advertising and Paid Search, AdGooroo What Is Google Manufacturer Center?, koozai.com Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media. Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

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SearchCap: GoogleBot Blocked, Bing SSL & AdWords Dynamic Search Ads

SearchCap: GoogleBot Blocked, Bing SSL & AdWords Dynamic Search Ads by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting Advertisers can now target ads by product categories suggested for their websites with DSA. Google Shows A Store’s Busy Times By Crowdsourcing Your Store Visits Google now tells customers when not to go to a store based on long wait times. Google Now Issues Hotel Price Drop Alerts — But Only For Googlers Google Now is testing a feature to notify users when their hotel reservation price drops. Currently it is only an internal test for Googlers. Google’s New Manufacturer Center Will Be Used To Improve Ad Relevancy For Product Queries A more complete source of product details offers potential benefits for both retailers and manufacturers in Google Shopping. Google Search Console Warnings Issued For Blocking JavaScript & CSS Google sends mass notifications warning that blocking CSS or Javascript can result in suboptimal rankings. Calculating SEO Impact To Get Things Done Columnist Chris Liversidge reminds us that it getting buy-in from clients or the C-Suite often depends on your ability demonstrate the value of your recommendations in terms of revenue. New Google Shopping Feed Tools For Big And Small Retailers The updates include a new feed type and a Google Sheets add-on. The Cross-Border Series Part 3: Landing An E-Commerce Strategy In Latin America In the third of his multi-part series on international search marketing, Bing’s Gabriel Kwakyi discusses the Latin American market. Moz Releases Their 2015 Online Marketing Industry Survey Moz surveys thousands of SEMs and published the 2015 industry data and stats. Google is one popular source of data for marketers. Bing: The Drop In Organic Referrals Due To Bing’s Search Encryption Roll Out Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search. MarTech Europe Lowest Rates Expire Friday. Register Now! Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Register today for alpha rates, the lowest offered. The agenda features 20+ TED-style presentations covering strategic, managerial and implementation challenges that our speakers and their organisations overcame. Here are just a few examples: Marketing To An Audience Of One: SAP discusses how it used marketing technology […] Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited Why Google Sent You That Message About Blocking JavaScript & CSS Synthesio Partners With DataSift To Offer Facebook Topic Data Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not Just Those Based In The EU A Simple Model To Determine When To Go Agency And When To Go In-House Developing A Data Road Map: How To Implement A First-Party Data Blueprint MarTech Europe Lowest Rates Expire Friday. Register Now! Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017 Google+ Isn’t Dead, Will Continue As “Connection” Platform, Says Google Have Marketers Forgotten What It’s Like To Be Human? Search News From Around The Web: Industry Some Google salespeople get a salary cut, Business Insider Link Building Good or Risky Link? Find out FAST!, linkresearchtools.com Should you still be paying for links?, Branded3 Searching Answer: Time zone eccentricities, SearchReSearch New Bing navigation bar seen with circular icons, winbeta.org Rest your thumbs: Ask Google to send your messages via WhatsApp, Viber and more, Inside Search SEO Duplicate Content Is A Myth. Here Are 9 Cases That Prove It!, Ahrefs Blog Google: We Check To See If Your Mobile Site Vastly Different From Desktop, Search Engine Roundtable Report: Recent App Store Algorithm Change Points To Crackdown On “Keyword Stuffing”, TechCrunch SEM / Paid Search Beginner Excel: 10 Must-Haves for PPC Newbies, PPC Hero Yahoo Testing Ratings Only Ads in Search Results, thesempost.com Search Marketing Optimising Resource Structure For Perfect Site Speed, koozai.com Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media. Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

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SearchCap: comScore Data, Google Autocomplete API & PPC 201

SearchCap: comScore Data, Google Autocomplete API & PPC 2015 by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast Learn how reviews can help drive SEO traffic and revenue. US Desktop Search Rankings Hold Steady; Google Maintains 64% Share Google and Ask each drop 1/10 of a percentage point in comScore’s monthly rankings of the domestic search market. Local Businesses Squeezed Out Of Organic Search By Larger Websites Columnist Myles Anderson shares the results of a recent BrightLocal study measuring how much page-one real estate the three major search engines are giving to local businesses for various types of search queries. Defeating The Dog Days: 5 Tips To Boost SEM Conversion Volume During The Summer Slump Summer is a slow season in many industries — which makes it the perfect time to review your PPC accounts and conduct some experiments, according to columnist Susan Waldes. Google To Shut Down Autocomplete API On August 10 Google says goodbye to the Autocomplete API, which may affect your favorite keyword tool. Last Call For Search Marketing Stars: Why You Should Enter The Search Engine Land Awards! Get your entries in this week for your SEO and SEM efforts. We want to recognize the best in search marketing! 12 Biggest Things To Happen In PPC So Far In 2015 New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Google Drops The Google+ Requirement For Products, Starts Today With YouTube Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB) Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles 5 Types Of People You Meet In Content Marketing The Resurgence Of Outbound Marketing Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy Twitter Zooms Back Up comScore Rankings, Gains 11 Million Unique Visitors In A Month Search News From Around The Web: Industry #NoHacked: How to avoid being the target of hackers, Official Google Webmaster Central Blog Baidu CEO Robin Li on China’s Mobile Commerce, Uber, On-Demand Economy, Re/code Local & Maps Google Alertting Accounts Deleted for TOS Violations, Mike Blumenthal Link Building Finding ‘easy’ and ‘must have’ links with Clique Hunter (with video), Majestic Blog How Great Content Earns Links, Leverable SEO Searching Through the Google lens: Search trends July 17-24, Official Google Blog Google Image Search Dropping Images From Their Index?, Search Engine Roundtable Google Now Offers Notifications Of Hotel Price Drops, Search Engine Roundtable Yahoo Testing Purple Title Links for Ads & Organic Search Results, thesempost.com Yahoo tests a new homepage and SERP interface, allgoogletesting.blogspot.com SEO 28 Browser Extensions That Make an SEO’s Life Easier, quicksprout.com 6 developments that suggest Technical SEO is not Dead, stateofdigital.com Ahrefs Content Explorer: Billion Pages Indexed, Fancy Graphs & The "Robin Hood" Technique, Ahrefs Blog Do Title Tags Matter for SEO?, digitalthirdcoast.net Google Won’t Index Dynamically Generated Content Behind Tabs, Search Engine Roundtable How to Learn SEO: Choose Your Own Adventure Edition, Moz Master SEO and rise up the Google rankings, The Guardian What’s The Difference Between PR and SEO?, Renegade Search SEM / Paid Search My Top Questions for Selecting the Best PPC Management Company in a Sea Mediocrity, Ignite Visibility Advanced AdWords Tricks Your PPC Company Should Be Using in Your Account, Ignite Visibility Analyzing Google Shopping Search Partners Data, PPC Hero Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Be a part of the world’s largest search marketing conference, Search Engine Land’s SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%.

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