SearchCap: Google PLA test, Google app indexing study & more

Featured story

Google PLAs: Testing scrollable carousel on desktop & numbered rankings for "best" products go live   Mar 10, 2016 by Ginny Marvin The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop.

From Search Engine Land

Send AdWords alerts directly to Slack with this AdWords script library   Mar 10, 2016 by Russell Savage Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.

The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords   Mar 10, 2016 by Glenn Gabe In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.

The importance of SEO in omni-channel marketing, part 2   Mar 10, 2016 by Trond Lyngbø Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.

Searchmetrics study shows most apps are not utilizing the Google App Indexing   Mar 10, 2016 by Barry Schwartz While most top websites have apps, only 30% of those Android apps and 19% of those iOS apps have deployed App Indexing.

17 social media management software vendors compared   Mar 9, 2016 by Digital Marketing Depot Finding the appropriate social media management tool for your business can be a challenge. This free 64-page guide produced by Digital Marketing Depot provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. Also included are questions to ask vendors, plus […]

From Marketing Land

Video adtech platform Unruly adds a new emotion-visualization dashboard

Amazon leases planes to take greater control of shipping and delivery costs

Opera Launches Browser-Based Ad Blocking Feature

Startup Immersv launches VR ad-only platform that it says is the most complete

4 tips to break into the C-suite and become a chief marketing technology officer

Report: European Commission set to file charges against Google over Android

Facebook’s Instant Articles open up to brands through Steller

The future of location-based services

German court: Facebook Like button data transfer illegal without user consent

The six key components of mobile SEO in 2016

MarTech Today: VR-based marketing, the morphing of BlabPredicts & RIP Google PageRank

Why Snapchat might revoke your approved On-Demand Geofilter

Search News From Around The Web

Industry

What Is This Trademark Filed by Google?, Tantalizing TrademarksâÑ¢

Local & Maps

Google Updates Mobile Branded Search With People Also Search For Option, Mike Blumenthal

Google Earth Pro print options advanced formating, Google Earth Blog

Searching

Google News Carousel Gets Category Swiping & Flipping, Search Engine Roundtable

What is the Personal Index and Why Should You Care? - Sam Nemzer, distilled.net

SEO

How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz Pro, Moz

Evergreen Content: How Updating An Old Post Boosted Pageviews by 468%, ahrefs.com

Google App Indexing API For iOS To Get Bitcode Support & Fixes Energy Sucking Bug, Search Engine Roundtable

Google Says Don't Remove Authorship Markup From Your Pages, Again, Search Engine Roundtable

Moz Local Now Syncs with Google My Business (Plus, a Sweet Free Tool!), Moz

Quest for Good UX & Great SEO, State of Digital

Re-think Search: Use SEO To Grow Your Business, Not for Rankings, Seer Interactive

Top Tips for Dealing with Sudden Drop in Google SERPs, semrush.com

SEM / Paid Search

Excel Macros - The Unsung Hero Of PPC, PPC Hero

How charities are suffering since Google removed right-hand PPC ads, Econsultancy

New Features: Quality Score Analysis In-Depth, AdAlysis

The Best Hidden Features of the AdWords Editor, Certified Knowledge

Search Marketing

Designing for Mobile Micro-Moments, Inside AdWords

How To Create A Conversion Centered Keyword Strategy, Search Engine People

SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?, Moz

Take Your Social Media Marketing To The Next Level By Attending Marketing Land's SocialPro, June 20-21 In Seattle, WA Register for SocialPro, the premier social media marketing conference and networking platform for marketers. Trump the competition by learning cutting-edge social media tactics. The agenda is posted — see what's in store!  Take advantage of super early bird rates, available through April 23. Learn about our exceptional team discounts of 10%-20%. Register today!

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

SearchCap: Google PageRank dead, Google Travel expands, Bing period table & more

Featured story

RIP Google PageRank score: A retrospective on how it ruined the web   Mar 9, 2016 by Danny Sullivan While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.

From Search Engine Land

Google begins massive migrations of their blogs from blogspot.com to googleblog.com   Mar 9, 2016 by Barry Schwartz Google begins their own site migration project for their official Google blogs. Will they listen to their own site migration advice?

Bing search for “periodic table” returns interactive periodic table directly in results   Mar 8, 2016 by Amy Gesenhues With Bing’s latest educational resource, students have access to details for each of the elements right from the search result page.

Bing auto-tagging comes to Shopping Campaigns, Image Extensions   Mar 8, 2016 by Ginny Marvin Ad group tracking is also now enabled via the utm_content tag.

Calculating the value of organic traffic   Mar 9, 2016 by Clay Cazier Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate.

Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)   Mar 9, 2016 by Lori Weiman In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.

Destinations on Google delivers new travel planning experience for mobile users   Mar 9, 2016 by Amy Gesenhues A mobile search for a continent, country or state, along with the word “destination” or “vacation,” will return a series of travel options.

Reverse-engineering AdWords Quality Score factors   Mar 9, 2016 by Brad Geddes Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.

Clara Rockmore Google doodle doubles as a theremin to celebrate musician’s 105th birthday   Mar 9, 2016 by Amy Gesenhues With three music lessons to start, today’s Google doodle offers users a musical instrument to practice in between searches.

From Marketing Land

Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords

What “human-in-the-loop computing” means for marketers

How MeUndies gets people to buy products through its Snapchat account

Report: For every $1 online influenced by reviews, offline impact at least $4

5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans

Beyond audience data: The critical need for better business intelligence in digital media

What does VR-based marketing offer that other tech does not?

17 leading social media management software vendors compared

MarTech Today: Amplitude’s Compass, deep dive into beacons & most marketers buy programmatically

Search News From Around The Web

Industry

Google's DeepMind defeats legendary Go player Lee Se-dol in historic victory, The Verge

Searching

New search experience improvements, duck.co

Get front row seats to the ICC World T20 2016 with the Google app, search.googleblog.com

Search Challenge (3/9/16): Do you know the way to... ?, SearchReSearch

Train your own image classifier with Inception in TensorFlow, Official Google Research Blog

SEO

WordPress & AMP: part II, Yoast

16 SEO Experiments And Their (Surprising) Results, seosherpa.com

6 Tips for Adjusting Your SEO Strategy in 2016, SEMrush Blog

Google App Install Interstitial Penalty May Expand To Sneaky & Deceptive Alternatives, Search Engine Roundtable

Google Provides Help On Resolving AMP Errors In Search Console, Search Engine Roundtable

RankBrain SEO: Has RankBrain Improved Google Search?, Stone Temple

SEO at Microsoft, light and shadows, sistrix.com

SEO Friendly React.js App Architecture for Multimedia Content, Builtvisible

Take Your Social Media Marketing To The Next Level By Attending Marketing Land's SocialPro, June 20-21 In Seattle, WA Register for SocialPro, the premier social media marketing conference and networking platform for marketers. Trump the competition by learning cutting-edge social media tactics. The agenda is posted — see what's in store!  Take advantage of super early bird rates, available through April 23. Learn about our exceptional team discounts of 10%-20%. Register today!

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us