Thursday, 10 March 2016

SearchCap: Google PLA test, Google app indexing study & more

 
 
Featured story
 
Google PLAs: Testing scrollable carousel on desktop & numbered rankings for "best" products go live
 

Mar 10, 2016 by Ginny Marvin

The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop.

 
From Search Engine Land
 

Send AdWords alerts directly to Slack with this AdWords script library
  Mar 10, 2016 by Russell Savage

Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.

 

The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords
  Mar 10, 2016 by Glenn Gabe

In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.

 

The importance of SEO in omni-channel marketing, part 2
  Mar 10, 2016 by Trond Lyngbø

Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.

 

Searchmetrics study shows most apps are not utilizing the Google App Indexing
  Mar 10, 2016 by Barry Schwartz

While most top websites have apps, only 30% of those Android apps and 19% of those iOS apps have deployed App Indexing.

 

17 social media management software vendors compared
  Mar 9, 2016 by Digital Marketing Depot

Finding the appropriate social media management tool for your business can be a challenge. This free 64-page guide produced by Digital Marketing Depot provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. Also included are questions to ask vendors, plus […]

 
From Marketing Land
 
Video adtech platform Unruly adds a new emotion-visualization dashboard
 
Amazon leases planes to take greater control of shipping and delivery costs
 
Opera Launches Browser-Based Ad Blocking Feature
 
Startup Immersv launches VR ad-only platform that it says is the most complete
 
4 tips to break into the C-suite and become a chief marketing technology officer
 
Report: European Commission set to file charges against Google over Android
 
Facebook’s Instant Articles open up to brands through Steller
 
The future of location-based services
 
German court: Facebook Like button data transfer illegal without user consent
 
The six key components of mobile SEO in 2016
 
MarTech Today: VR-based marketing, the morphing of BlabPredicts & RIP Google PageRank
 
Why Snapchat might revoke your approved On-Demand Geofilter
Search News From Around The Web
 
Industry
 
What Is This Trademark Filed by Google?, Tantalizing TrademarksâÑ¢
 
Local & Maps
 
Google Updates Mobile Branded Search With People Also Search For Option, Mike Blumenthal
 
Google Earth Pro print options advanced formating, Google Earth Blog
 
Searching
 
Google News Carousel Gets Category Swiping & Flipping, Search Engine Roundtable
 
What is the Personal Index and Why Should You Care? - Sam Nemzer, distilled.net
 
SEO
 
How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz Pro, Moz
 
Evergreen Content: How Updating An Old Post Boosted Pageviews by 468%, ahrefs.com
 
Google App Indexing API For iOS To Get Bitcode Support & Fixes Energy Sucking Bug, Search Engine Roundtable
 
Google Says Don't Remove Authorship Markup From Your Pages, Again, Search Engine Roundtable
 
Moz Local Now Syncs with Google My Business (Plus, a Sweet Free Tool!), Moz
 
Quest for Good UX & Great SEO, State of Digital
 
Re-think Search: Use SEO To Grow Your Business, Not for Rankings, Seer Interactive
 
Top Tips for Dealing with Sudden Drop in Google SERPs, semrush.com
 
SEM / Paid Search
 
Excel Macros - The Unsung Hero Of PPC, PPC Hero
 
How charities are suffering since Google removed right-hand PPC ads, Econsultancy
 
New Features: Quality Score Analysis In-Depth, AdAlysis
 
The Best Hidden Features of the AdWords Editor, Certified Knowledge
 
Search Marketing
 
Designing for Mobile Micro-Moments, Inside AdWords
 
How To Create A Conversion Centered Keyword Strategy, Search Engine People
 
SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?, Moz
 
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