Wednesday, 9 March 2016

SearchCap: Google PageRank dead, Google Travel expands, Bing period table & more

 
 
Featured story
 
RIP Google PageRank score: A retrospective on how it ruined the web
 

Mar 9, 2016 by Danny Sullivan

While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.

 
From Search Engine Land
 

Google begins massive migrations of their blogs from blogspot.com to googleblog.com
  Mar 9, 2016 by Barry Schwartz

Google begins their own site migration project for their official Google blogs. Will they listen to their own site migration advice?

 

Bing search for “periodic table” returns interactive periodic table directly in results
  Mar 8, 2016 by Amy Gesenhues

With Bing’s latest educational resource, students have access to details for each of the elements right from the search result page.

 

Bing auto-tagging comes to Shopping Campaigns, Image Extensions
  Mar 8, 2016 by Ginny Marvin

Ad group tracking is also now enabled via the utm_content tag.

 

Calculating the value of organic traffic
  Mar 9, 2016 by Clay Cazier

Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate.

 

Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
  Mar 9, 2016 by Lori Weiman

In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.

 

Destinations on Google delivers new travel planning experience for mobile users
  Mar 9, 2016 by Amy Gesenhues

A mobile search for a continent, country or state, along with the word “destination” or “vacation,” will return a series of travel options.

 

Reverse-engineering AdWords Quality Score factors
  Mar 9, 2016 by Brad Geddes

Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.

 

Clara Rockmore Google doodle doubles as a theremin to celebrate musician’s 105th birthday
  Mar 9, 2016 by Amy Gesenhues

With three music lessons to start, today’s Google doodle offers users a musical instrument to practice in between searches.

 
From Marketing Land
 
Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords
 
What “human-in-the-loop computing” means for marketers
 
How MeUndies gets people to buy products through its Snapchat account
 
Report: For every $1 online influenced by reviews, offline impact at least $4
 
5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
 
Beyond audience data: The critical need for better business intelligence in digital media
 
What does VR-based marketing offer that other tech does not?
 
17 leading social media management software vendors compared
 
MarTech Today: Amplitude’s Compass, deep dive into beacons & most marketers buy programmatically
Search News From Around The Web
 
Industry
 
Google's DeepMind defeats legendary Go player Lee Se-dol in historic victory, The Verge
 
Searching
 
New search experience improvements, duck.co
 
Get front row seats to the ICC World T20 2016 with the Google app, search.googleblog.com
 
Search Challenge (3/9/16): Do you know the way to... ?, SearchReSearch
 
Train your own image classifier with Inception in TensorFlow, Official Google Research Blog
 
SEO
 
WordPress & AMP: part II, Yoast
 
16 SEO Experiments And Their (Surprising) Results, seosherpa.com
 
6 Tips for Adjusting Your SEO Strategy in 2016, SEMrush Blog
 
Google App Install Interstitial Penalty May Expand To Sneaky & Deceptive Alternatives, Search Engine Roundtable
 
Google Provides Help On Resolving AMP Errors In Search Console, Search Engine Roundtable
 
RankBrain SEO: Has RankBrain Improved Google Search?, Stone Temple
 
SEO at Microsoft, light and shadows, sistrix.com
 
SEO Friendly React.js App Architecture for Multimedia Content, Builtvisible
 
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