Tuesday, 8 March 2016

SearchCap: Google removing Toolbar PageRank, new Google Flights’ filters & more

 
 
Featured story
 
Google has confirmed they are removing Toolbar PageRank
 

Mar 8, 2016 by Barry Schwartz

It’s official: Google has decided to kill off Toolbar PageRank from their browser tools.

 
From Search Engine Land
 
Is your team OBSESSED with social media marketing? Register for SocialPro and score deep discounts for your entire team.
  Mar 8, 2016 by Search Engine Land

Give your marketing team the tools and insights they need to accelerate paid, earned and owned social media marketing skills by sending them to Marketing Land’s SocialPro conference.

 
The great account structure debate at SMX West 2016
  Mar 8, 2016 by Kirk Williams

How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.

 
SMX West: Content, your brand and the battle for customers
  Mar 8, 2016 by Erin Everhart

When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.

 
Google Flights’ new search features let users filter searches by travel interests
  Mar 8, 2016 by Amy Gesenhues

Travelers can perform Google Flight searches without needing to enter a specific date or even place.

 
International Women’s Day Google logo celebrates females with #OneDayIWill video
  Mar 8, 2016 by Amy Gesenhues

For today’s Google doodle, the company sent film crews around the world, asking women to complete the sentence, “One day I will…”

 
In 2 weeks, the marketing and technology worlds collide — Don’t miss it!
  Mar 7, 2016 by Search Engine Land

In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference.

 
From Marketing Land
 
What different consumer groups really want from local business websites
 
Meet the MarTech Speakers: Sheldon Monteiro
 
Search, social and content: Reaching digital marketing maturity
 
The marketing genius of Louis C.K.
 
Pinterest lets brands target ads to people in their customer databases
 
SMX West 2016 recap: A deep dive into beacons and how marketers can use them
 
TD Bank’s CMO says, “There are no mulligans in marketing.”
 
You don’t have to be a liar to be a great marketer
 
Report: Simple changes in call handling can drive $100 million more in phone sales
 
MarTech Today: WordPress’ Instant Articles plugin, Trade Desk goes native & top social listening tools
 
Amplitude’s new Compass points to behaviors exhibited by returning users
 
ANA/Forrester survey: Most marketers buy ads programmatically, in spite of worries about fraud and transparency
Search News From Around The Web
 
Link Building
 
10 Ways to Use Images for Link Building, Kaiser the Sage
 
Local & Maps
 
Is The Future Of Local Search Packless?, Mike Blumenthal
 
The Mzansi Experience: Discover South Africa on Google Maps, Google Lat Long
 
Search Marketing
 
How Google's search results changes affect retail marketers, Internet Retailer
 
Searching
 
Google Admits They Fully Don't Understand RankBrain, Search Engine Roundtable
 
Google Has Added Limited OCR Features To Google Now On Tap, Android Police
 
Google Use To Test Swapping Position 2 & 4 For Years, Search Engine Roundtable
 
SEM / Paid Search
 
ROI Formulas Every PPC Manager Needs to Know, Search Engine Journal
 
The Dirty Underbelly of Quilting and PPC Sales: Sampling, Clix Marketing PPC Blog
 
SEO
 
5 New WordPress Plugins SEOs Will Love, SEMrush Blog
 
Google: First Part Of Query Analysis Is Looking For Entities, Search Engine Roundtable
 
How SEO and PPC Can Work Together to Maximize ROI, thesempost.com
 
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