Thursday, 3 March 2016

SearchCap: Bing Ads, NCAA On Bing & Google Image Filters

 
 
Featured story
 
Bing Partners With NCAA To Deliver March Madness Predictions & Tournament
 

Mar 3, 2016 by Amy Gesenhues

For the second year in a row, Bing and the NCAA are teaming up to help fans fill out their NCAA brackets and follow all 67 games during this year’s tournament.

 
From Search Engine Land
 

Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor
  Mar 3, 2016 by Ginny Marvin

Bing native ads extend the reach of search ads to MSN.com

 

How To Grow Online Market Share Without Increasing Your PPC Budget
  Mar 3, 2016 by Jacob Baadsgaard

What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.

 

Google Image Search Tests Colored Filter Buttons
  Mar 3, 2016 by Barry Schwartz

Google Image Search adds a splash of colors by testing new filter buttons.

 

Upcoming Webcast: Call Tracking and Analytics 101
  Mar 3, 2016 by Digital Marketing Depot

US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must-have” as a result. Join Mike Boland, […]

 

How New & Existing Customers Interact With Your Paid Search Ads Differently
  Mar 3, 2016 by Andy Taylor

Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.

 
From Marketing Land
 
Google’s Take On The Recent Changes To The Results Page
 
Amazon Expands Echo Family With Mini Version & Mobile Speaker
 
Meet the MarTech Speakers: Mayur Gupta
 
The Local SEO Playbook To Increased Visibility And Customer Acquisition
 
Apple Offers Tech Support On Twitter With New @AppleSupport Account
 
Responsive Design Mobile Marketing Emails Generate 24% More Clicks [Report]
 
The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
 
NewsCred Opens A New Website For Learning About Content Marketing
 
Who Should Be Responsible For Stopping Programmatic Ad Fraud?
 
MarTech Today: AdRoll’s SendRoll, Visualizing MarTech Stacks & Google Action On Spam Reports
Search News From Around The Web
 
Industry
 
10 PPC Hacks Tips and Tricks to Optimize Your Time #SMX, BruceClay.com
 
Behind The Scenes With Bing #SMX, BruceClay.com
 
Dark Search, Dark Social & Everything In Between #SMX, BruceClay.com
 
Fierce and Flawless: PPC Tips that Would Do Beyonce Proud #SMX, BruceClay.com
 
Maximizing ROI for Twitter Ads #SMX, BruceClay.com
 
Understanding Your Customer's Journey Using Keyword Research #SMX, BruceClay.com
 
What We Know About Google's Machine-Learning System RankBrain, BruceClay.com
 
Analytics Reports & Proving the ROI of SEO #SMX, BruceClay.com
 
Google Analytics Power-Reporting for SEO & SEM #SMX, BruceClay.com
 
Google’s Gary Illyes on Emerging Search Trends, Stone Temple
 
Local & Maps
 
Google Maps Adds Quick Way To Confirm Unverifed Locations In Bulk, Search Engine Roundtable
 
The Last Great Race in Street View, Google LatLong
 
Link Building
 
How to Create the Perfect Internal Linking Structure for SEO, ignitevisibility.com
 
The silver bullet for killer digital PR (and link acquisition), Branded3
 
Searching
 
Microsoft Relaunches Academic Search With The Power Of Bing, MSPoweruser
 
Google Elections Panel Shows Issues By Candidate, Search Engine Roundtable
 
Moz: Featured Snippets Jump In Google By 17%, Search Engine Roundtable
 
SEO
 
AMP Pages Do Use Site's Crawl Budget, thesempost.com
 
How to Localize Your Global Brand, SEMrush Blog
 
How to optimize your news site, Yoast
 
SEM / Paid Search
 
What Bing Ads Native Advertising Means For You, PPC Hero
 
Search Marketing
 
Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop, Moz
 
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