Killerwebs Web Design Studio of Bradford: June 2016

Wednesday, 15 June 2016

Featured story

Can you manage your inventory with Google Shopping?

June 3, 2016 by Andreas Reiffen
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.

From Search Engine Land

	My SEO optimized & UI-friendly e-commerce Frankenstein
	Jun 3, 2016 by Christian Sculthorp If you could create the perfect e-commerce website by combining elements from successful sites, which ones would you choose? Columnist Christian Sculthorp shares his picks.

	Are we making SEO too complicated?
	Jun 3, 2016 by Ryan Shelley SEO has a lot of moving parts — and that can mean a lot of wasted time and effort if we’re not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.

	Search in Pics: Google feng shui, weave & free Chromebooks
	Jun 3, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google sending free Chromebooks to some?: Source: Twitter Google weave: Source: Google+ Google NYC feng shui? […]

	Copa América 2016 schedule attached to Google doodle marking tournament’s 100th anniversary
	Jun 3, 2016 by Amy Gesenhues Formerly known as the South American Fútbol Championship, Copa América is the longest-running continental fútbol competition.

	Last chance to enter the Biggest Search Geek Contest and win a free trip to SMX Advanced
	Jun 2, 2016 by Digital Marketing Depot Want a free ticket to SMX Advanced search marketing conference, complete with hotel and airfare? Then enter the 8th Annual SMX Biggest Search Geek Contest and prove you’re the geek to beat! The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and […]

From Marketing Land

Instagram’s algorithmic feed will officially roll out over the next month

Gaining real estate in the inbox when campaigning in the 2016 election

Omnichannel on the line: 4 steps to enhance the customer experience

Twitter is testing carousel ads again, but a different type

How to harness the IoT of retail technology

A CMO’s View: How SunTrust is maximizing its Super Bowl 50 campaign

MarTech Today: Google’s new website tool, Localytics’ Places & Facebook’s DeepText

IBM announces Watson-powered ads that think

Search News From Around The Web

Industry

China Search Engine Giant Baidu Said to Raise Loan to $2 Billion, Bloomberg

Facebook Is Hiring A Highly Qualified SEO, Search Engine Roundtable

Zineb Ait Bahajji Leaves Google's Webmaster Trends Analysts Team To Work On Google Assistant, Search Engine Roundtable

Local & Maps

Apple hires luxury car satellite navigation engineer Sinisa Durekovic, appleinsider.com

Link Building

4 Effective Ways to Build Backlinks for a Brand New Site, quicksprout.com

Google Gives Us An Update On Penguin: It's Closer & Hopeful Not Too Far Off, Search Engine Roundtable

Searching

AMPlifying Google News – AMP in Six More Google News Editions, Accelerated Mobile Pages Project

Google Appears To Be Testing A 'Nearby' Tab In The Search Widget, androidpolice.com

SEO

10 Pinterest ideas with SEO benefits from Vertical Leap, vertical-leap.uk

Ask Yoast: www and duplicate content, Yoast

Case Study: Monster’s monster growth on Google, sistrix.com

SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday, Moz

Video: Google Penguin Status, Mobile Page Speed Factor, Facebook SEO & More, Search Engine Roundtable

SEM / Paid Search

Adwords Income Targeting: How Marketers CASH IN | Psychographic Hot House, aimClear Blog

6 Commonly Confused PPC Advertising Metrics, Marketing Mojo

Hiring a PPC Specialist? Look For These 10 Skills, semrush.com

Improve Quality Score in 5 Easy Steps, Portent

Friday, 3 June 2016

Featured story

With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week

June 2, 2016, 2015 by Ginny Marvin
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?

From Search Engine Land

	Google launches business-friendly tool that tests your website mobile-friendliness & page speed
	Jun 2, 2016 by Barry Schwartz Google’s new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.

	Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms
	Jun 2, 2016 by Amy Gesenhues Searches for terms like “gay pride month,” “gay rights” and “LGBT” will return results with a rainbow ribbon strung across the top of the page.

	DuckDuckGo adds date filters & sitelinks to search features
	Jun 2, 2016 by Barry Schwartz DuckDuckGo has added two new search filters to their privacy-oriented search engine.

	AdWords’ new extra headline: 7 ways to make the most of it
	Jun 2, 2016 by Matt Lawson Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.

	Decision trees for SEM segmentation
	Jun 2, 2016 by Aaron Levy There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

	9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
	Jun 2, 2016 by Glenn Gabe Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.

	Lotte Reiniger Google Doodle honors groundbreaking animated filmmaker & her innovative style
	Jun 2, 2016 by Amy Gesenhues Making more than 40 animated films throughout her career, Reiniger directed the first full-length animated movie in 1926.