SearchCap: Voice search SEO, SEMPO survey & more

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The future of voice-related SEO for local business May 26, 2016 by Chris Marentis Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that's taking shape.

From Search Engine Land

SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013 May 26, 2016 by Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry level to executive.

Well played, Google: Advertisers (finally) get more device bidding controls May 26, 2016 by Andy Taylor The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.

The 5 strangest search terms in 2,000+ AdWords accounts May 26, 2016 by Jacob Baadsgaard Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.

Frankie Manning Google Doodle honors man behind “Lindy Hop” swing dance moves May 26, 2016 by Amy Gesenhues Manning’s signature swing dance moves included spinning, flipping and tossing your partner in the air.

Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest May 25, 2016 by Digital Marketing Depot See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand […]

From Marketing Land

The not-so-wonderful life of Microsoft’s Windows Phone is almost over

Refine your content marketing tactics to benefit from enhanced search engine display

Journey to better paid search ROI with this travel ad copy data

Top 10 payment processing companies in the world

As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind

A marketer’s first month as a Snapchat user

MarTech Today: Informatica’s Marketing Data Lake, smartphone location accuracy & Apple’s Echo competitor

Catching up on the Google Performance Summit

Facebook to sunset FBX desktop retargeting in favor of mobile capabilities

Report: Bye-bye, Twitter “Buy”

Top 10 video creators in April: Tasty takes the lead 4 months in a row with 1.9B views

Search News From Around The Web

Local & Maps

Take LaBeouf, Rönkkö & Turner anywhere, Google Earth Blog

Link Building

Google's John Mueller On External Links & Ranking Benefit, Search Engine Roundtable

Here's How I'm Using Moz Content for Mining Local Link Opportunities, Moz

SEO

This SEO Checklist Will Help You Launch A New Start-up Site, receptional.com

Google May Rank Duplicate Content Across Domains When..., Search Engine Roundtable

Google Says Weather Tracking Tools Are Not Statistically Relevant, Search Engine Roundtable

How To Use Ahrefs “Keyword Difficulty” Score To Find The Juiciest Keywords To Rank For, ahrefs.com

SEO Copywriting: the complete guide, Yoast

SEM / Paid Search

4 Easy-To-Build Pivot Tables For Quick SQRs, PPC Hero

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by June 20 to lock in the lowest rates available.

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