SearchCap: Google iOS app, food and brand queries & more

Featured story

Brand queries: the AdWords performance illusion May 27, 2016 by Tim Mayer If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you're not alone. But columnist Tim Mayer contends you're being shortsighted.

From Search Engine Land

Google App for iOS gets AMP content & sports highlights in Now cards May 27, 2016 by Amy Gesenhues Google says today’s improvements for its IOS app with save users a combined 6.5 million hours this year.

Google now displays image thumbnails next to search snippets for food-related queries May 27, 2016 by Barry Schwartz Now when you do food-related searches on Google, you may see image thumbnails right in the snippets.

What content strategists need to know about SEO May 27, 2016 by Digital Marketing Depot Today’s algorithms want great content. Unique, high-quality content is valuable to search engines in a way that is now translating into better search rankings, which is big news for content marketers. What exactly do content strategists need to know about SEO, and why? In “The Ultimate Guide to SEO for Content Marketers,” Contently teams up […]

Share conversions and remarketing lists across paid search accounts May 27, 2016 by Amy Bishop Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags.

Search in Pics: Google Dance Tokyo, gBrau beer & a pink penguin engineer May 27, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pink penguin Android figurine: Source: Google+ Google Dance Tokyo: Source: Twitter Google Zurich rock-climbing wall […]

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Well played, Google: Advertisers (finally) get more device bidding controls

Android users open 2x more notifications, but iOS users much faster to open — [Report]

New Twitter features can boost brand engagement

What marketers need to know about the rate of technology obsolescence

Pew Research: 62 percent of US adults get news from social media

Stop fearing failure and be brave in your content marketing program

MarTech Today: The fading Windows Phone, the top payment processors & the Flash Apocalypse

Facebook expands Audience Network reach beyond just its users — to everyone

Google wins its Java case against Oracle (again), saves billions in fees — for now

Search News From Around The Web

Local & Maps

Google Local Image Photos – Let’s Link Anywhere but Your Site, Mike Blumenthal

Link Building

Ask Yoast: can backlinks from one site hurt my rankings?, Yoast

Searching

Rich Cards Show for Courses and Top Recipes, Rank Ranger

SEO

Everything You Need to Know About Google Assist and Google Home for SEO and Marketing, Ignite Visibility

Kayak Seeks SEO Help From Google's John Mueller, Search Engine Roundtable

SEM / Paid Search

Announcing v201605 of the AdWords API, Google Ads Developer Blog

Search Marketing

Video: Google Trillions Of Searches, AdWords Updates, Algorithm Changes & Hiring, Search Engine Roundtable

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