SearchCap: Republican Debate & Google, AdWords iOS App & Adobe Report

Featured story

New US Presidential "Candidate Cards" Are A Disaster For Google's Search Quality   Jan 28, 2016 by Danny Sullivan An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google's search results turned into a megaphone for one.

From Search Engine Land

iPhone Users, The AdWords App For iOS Has Arrived   Jan 28, 2016 by Ginny Marvin   Check AdWords campaign performance, change bids and adjust budgets from your phone.

No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2   Jan 29, 2016 by Daniel Faggella   In part 2 of his two-part series on simplifying your SEO efforts to achieve results, columnist Daniel Faggella shows how you can turn visitors into leads — and leads into sales.

Search In Pics: GoogleBot Band, Inside Out Post-It Art & Hangouts Pillow   Jan 29, 2016 by Barry Schwartz   In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Hangouts Pillow Selfie: Source: Google+ Google Inside Out Post-It Art Work: Source: Google+ Google Top […]

3 Reasons B2B Marketers Must Embrace Mobile… Now   Jan 29, 2016 by Patricia Hursh   Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately.

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop   Jan 29, 2016 by Ginny Marvin   Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.

PPC Geo-Bidding, Simplified   Jan 28, 2016 by Andrew Goodman   Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help simplify your life.

From Marketing Land

How Three Key Elements In Predictive Analytics Drive Demand And Lead Generation

Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game

Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment

PPC Geo-Bidding, Simplified

7 Traits That Will Make You A Great Digital Marketer

When You Rank High Organically But Not Locally (Case Study)

Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates

Need New Marketing Tech? Make Sure You Look Under The Hood

MarTech Today: ScribbleLive Buys Visually, AdSupply’s Patented Anti-AdBlock & Google Updates Webmaster Guidelines

Google’s AMP Project Gets Google Analytics Support

Snapchat New Feature Allows Friends To Be Added With Personalized URL

Hundreds Of Local Movie Theaters Will Soon Become Beacon Hot Spots

Amazon Reports Its Best Quarterly Profit Ever, But Q4 Earnings Fall Short Of Expectations

Microsoft’s $25.7 Billion In Quarterly Revenue & $0.78 EPS Beat, Shares Up

Search News From Around The Web

Local & Maps

Now You Can Fix Your Yahoo Local Listing without Paying for Yext, LocalVisibilitySystem.com

Link Building

Links from Forms Don't Pass PageRank, thesempost.com

Targeted Link Building in 2016 - Whiteboard Friday, Moz

Searching

Bing analyzes the last GOP debate before Iowa, Bing Search Blog

How Two Guys Built the Ultimate GIF Search Engine, Bloomberg

New Yahoo Search Updates – Just in Time for the..., Yahoo

The Google app now speaks ‘Strayan, Official Google Australia Blog

SEO

15 Quick Ways to Check The Health of Your SEO Program, Search Engine People

5 Points Not To Overlook In A Technical SEO Audit, Search Engine People

Google Says Write Your Reconsideration Request In The Language Of Your Web Site, Search Engine Roundtable

Google Sending Notifications Via Search Console To Make Your Site AMP Friendly, Search Engine Roundtable

Google To Step Up Structured Data Support This Year, Search Engine Roundtable

Google: Invalid HTML Doesn't Hurt Your Rankings But Can Hurt Structured Data & Mobile Friendliness, Search Engine Roundtable

Now you can measure Google Search for apps, tune.com

Valid HTML Not a Ranking Factor But Can Cause These Issues, thesempost.com

Why Google Doesn't Use Google Analytics for Ranking Purposes, thesempost.com

SEM / Paid Search

How To Evaluate Your Ad Extensions, PPC Hero

Search Marketing

Video: Google Guidelines Update, Structured Data, AdWords iOS App & AMP, Search Engine Roundtable

Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.

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SearchCap: Google Guidelines, Yahoo Redesign & Local SEO

Featured story

Yahoo Redesigns Home Page & App To Deliver Consistent Experience With More Relevant News   Jan 28, 2016 by Amy Gesenhues With its now nearly infinite news stream, Yahoo users no longer need to open news articles in multiple browser tabs.

From Search Engine Land

Google Updates The General Guidelines Section Of Their Webmaster Guidelines   Jan 28, 2016 by Barry Schwartz Google has made significant changes to the content on their Webmaster Guidelines documentation.

When You Rank High Organically But Not Locally (Case Study)   Jan 28, 2016 by Joy Hawkins You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores.

7 Traits That Will Make You A Great SEO   Jan 28, 2016 by Will Scott Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which SEO rock stars all seem to share. Do these apply to you?

The 411 On Content Marketing   Jan 28, 2016 by Digital Marketing Depot In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to […]

Final Call: Early Bird Rates Expire Saturday. Register For SMX West.   Jan 28, 2016 by Search Engine Land Supercharge your search marketing campaigns by attending Search Engine Land’s SMX West. Join others obsessed with SEO & SEM March 1–3 in San Jose, CA. Early bird rates expire this Saturday, so register today! Don’t miss out on three days of: Performance-boosting SEO & SEM sessions. View the agenda. Industry leaders presenting proven tactics for […]

From Marketing Land

ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation

Five Ways Small Businesses Are Powering Growth With Marketing Automation

Apartments.com Launches Its Super Bowl 50 Campaign With Lil Wayne & George Washington

AdSupply Battles Adblock/Adblock Plus With Its Patented Technology

Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

The State Of Cross-Channel Paid Search, Part 1: SEM & Social

Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Facebook Now Seeing 100 Million Hours Of Video Watched Daily

The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing

Using Email To Drive Your Brand Value To Greater Heights

MarTech Today: Google’s AI, Versium’s Automated Lead Scoring & Marketing Automation’s Obstacles

Mobile Ad Growth Of 81% Drove Facebook’s Huge Fourth Quarter

Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot

Banner Q4 For Facebook: Revenue Tops $5.8 Billion, Ad Revenue Per User Jumps

Gigya Report: Facebook Still Dominates Social Logins But May Be Fading A Bit

Search News From Around The Web

Link Building

Find Backlinks from your Competitors with this Simple Hack, ahrefs.com

Google Penguin & Spammy Links from Competitors, thesempost.com

Google Says Outbound Links Are Not A Ranking Factor, Search Engine Roundtable

Harnessing the power of the Majestic API to identify quality domains, Majestic Blog

Related Post Blog Links Don't Need To Be Nofollowed Says Google, Search Engine Roundtable

Should you Disavow Links from Hacked Sites?, thesempost.com

Tips from Google on Structuring a Disavow File, thesempost.com

SEO

15 Quick Ways to Check The Health of Your SEO Program, Search Engine People

15 Smart Things Most SEOs Never Do, LocalVisibilitySystem.com

Amp optimizations - Why Amp files are so fast, varvy.com

Discovery Thursday: SEO Agencies Find Leads With SEMrush, SEMrush

Google's Webmaster Guidelines: Breakdown of All Changes Made, thesempost.com

Invisible spam pages on our website: how we locked out a hacker, Emerging Tech in Libraries

My Single Best SEO Tip for Improved Web Traffic, Moz

Optimize Your Content for Google's Rich Answer Box, Search Engine Journal

Overview Of What Changed In The Google Webmaster Guidelines, Search Engine Roundtable

SEM / Paid Search

Google AdWords To Only Support Internet Explorer 11 Of All IEs On March 7, 2015, Search Engine Roundtable

Segmenting Data for Better PPC Account Evaluation, Metric Theory

Setting up PPC Campaigns, Site Visibility

Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us