Tuesday, 26 January 2016

SearchCap: AdGooroo Launches New Tool, Google’s Candidate Cards & Today’s Google Doodle

 
 
Featured story
 
AdGooroo Launches Competitive Insights For Local Paid Search
 

Jan 26, 2016 by Ginny Marvin

The new tool provides keyword, ad copy and budget insights at a city level.

 
From Search Engine Land
 
AdGooroo Launches Competitive Insights For Local Paid Search
  Jan 26, 2016 by Ginny Marvin

The new tool provides keyword, ad copy and budget insights at a city level.

 
Google Introduces Candidate Cards In Search For Presidential Election Season
  Jan 26, 2016 by Greg Sterling

Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results.

 
Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
  Jan 26, 2016 by Jim Yu

Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?

 
New Google Research: Can The Long Tail Be Covered Without Broad Match?
  Jan 26, 2016 by Matt Lawson

Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.

 
Who Invented The Mechanical Television? John Logie Baird Google Doodle Marks TV’s 90th Anniversary
  Jan 26, 2016 by Amy Gesenhues

On this day in 1926, John Logie Baird demonstrated his “televisor” invention for the Royal Institution and The Times of London.

 
Click-to-Call: 5 Surprising Insights About the Automotive Industry
  Jan 26, 2016 by Sponsored Content: Marchex

The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call extensions.

 
From Marketing Land
 
Facebook Audience Network Opens Up To Mobile Web
 
Butterfinger Goes #BolderThanBold With Billy Eichner In New Super Bowl 50 Teaser Ad
 
Cross-Channel Audience Management Is Top Focus For IAB Members In 2016 [Study]
 
AOL Launches Publisher Side Of ONE Platform
 
Twitter Names Leslie Berland CMO
 
2 New Reasons That Email Attribution Is Not A Straight Line
 
The War On Bots: No Time For Doom & Gloom
 
Is Affiliate Marketing A Viable Business Model In 2016?
 
Snickers “Happy Birthday” Super Bowl Teaser Ad Reimagines Marilyn Monroe’s Iconic Performance
 
Video Ad Platform Videology Adds Ability To Buy Viewable Impressions Verified By Third-Party Vendors
 
MarTech Today: Google Glass Shutters Social Accounts, UnsubCentral’s Options & Fixing Link Rot
 
OpenX Aims To Make Guaranteed Buys Truly Programmatic With RTG
 
Amazon Prime Membership Grew 35% In US Last Year [Report]
 
Marketers Can’t Target Ads to Twitter VIPs
 
Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month
 
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
 
Merger of Qualia And BlueCava Brings Together Users’ Multiple Devices With What They Want To Buy
Search News From Around The Web
 
Industry
 
Bing Elections 2016: Who will win Iowa and New Hampshire?, Bing Search Blog
 
Chrome gets a security panel to help developers deploy HTTPS, Venture Beat
 
Local & Maps
 
As Local Search Behavior Evolves, Marketing Spending Will Follow, Street Fight
 
Searching
 
The biggest trends to shape the landscape of search, Distilled
 
SEM / Paid Search
 
Boost your productivity by using Google Analytics custom alerts, State of Digital
 
Many Google AdSense Publishers Didn't Receive Their January 2016 Payments, Search Engine Roundtable
 
PPC Account Setup For SMB Ecommerce Clients, PPC Hero
 
PPC Management Tips that will Maximize Your Return, Ignite Visibility
 
What Are Smart Goals? Google Analytics and AdWords, Search Engine Journal
 
SEO
 
Image Search and Trends in Google Search Using FreeBase Entity Numbers, SEO By The Sea
 
Aftermath: What You Need to Know About the Mobilegeddon, Social Media Explorer
 
Google Expanding Rich Snippet Support Adding JSON-LD, Search Engine Roundtable
 
Google Says Updating Images Can Take Months; We Don't Index Them Frequently, Search Engine Roundtable
 
Google's Matt Cutts Suspects Core Updates Were So Drastic Due To End Of Year Code Freeze, Search Engine Roundtable
 
SEO New Years Resolutions for 2016, ProBlogger
 
SX - The Initiative Missing from Your 2016 SEO Plan, LunaMetrics
 
The Most Important Things We Learned About Google's Panda Algo, moz.com
 
The Ultimate Guide to Using Ahrefs, Koozai
 
What to Trust for SEO in 2016, CMS Wire
 
Your WordPress SEO Cheat Sheet, Distilled
 
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