Saturday, 16 January 2016

SearchCap: Google Now Updates, SEO Mistakes & SEM Success









Featured story

Google Tests "What's Hot" & "What's Nearby" As Android Search Options
Jan 15, 2016 by Greg Sterling
Artem Russakovskii found an interesting Google search options test for Android. In addition to recent searches, Google inserted a “What’s Hot” and “Nearby” option in the pull-down menu.


From Search Engine Land


Automate Your Way To SEM Success
Jan 15, 2016 by David Fothergill
Columnist David Fothergill makes the case that automation can free up valuable time to let search marketers do what they do best: strategize.


6 Big Mistakes That SEO Rookies Make
Jan 15, 2016 by John E Lincoln
Columnist John Lincoln has been in this business a long time — and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to start your career off on the right foot.


Search In Pics: Justin Trudeau At New Google Canadian Office, Google Expeditions Subaru & Fallout 4 Statue
Jan 15, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Canadian Prime Minister Justin Trudeau At Google’s Kitchener-Waterloo Office: Source: Google+ Google Piggy Bank: Source: Google+ […]





From Marketing Land

Limelight Scores $3 Million To Launch Its Live Marketing Platform In U.S.

Report: Microsoft To Buy Global Mobile Ad Platform InMobi — [Updated]

Why Grave Misconceptions About SEO Still Persist

Four Key Mobile And Location-Based Trends For 2016

Time To Exercise The Right Brain In Marketing

Facebook’s “Find-a-Friend” Contacts-Invitation Tool Ruled Illegal In Germany

MarTech Today: MediaMath’s Helix, Twitter Share Tools & AdWords API Calls

Minneapolis-Based Startup Nabs $3 Million To Offer Brand-Sponsored Online Courses

Which Publishers Are Winning On Facebook? HuffPo & BuzzFeed Take The Lead

Search News From Around The Web

Local & Maps

Correcting map data - claiming ownership of your business, Google Earth Blog

Link Building

Majestic Dashboard Upgrades, Majestic Blog

SEO

What is the SEO Value of Website-Hosted Videos?, Search Engine Guide

Google Panda: Unlikely SEOs Will Notice When Panda Updates, thesempost.com

Google Says Panda Still May Be Manual & Sometimes May Be Automated But Doesn't Impact Data, Search Engine Roundtable

Google Says That Nothing Has Changed Now That Panda Being Part Of Core Ranking Algorithm, Search Engine Roundtable

Google's John Mueller Said Webmasters Likely Won't Notice Future Panda Updates, Search Engine Roundtable

Google: No Limits on Word Count on a Page for Search Results, thesempost.com

What Happened When I Flipped a WordPress Based Site from http to https, sugarrae.com

SEM / Paid Search

3 PPC Account Resolutions for 2016, Metric Theory

5 Great Ways to Customize Your SEM Ads to Your Audience, thesempost.com

Google Product Listing Ads Live in Image Search, RKG Blog

Search Marketing

Video: Google Core Ranking Update, Panda Rolls In, Bing’s New Logo & Google Dance Returns, Search Engine Roundtable

Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA
Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.







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