Monday, 25 January 2016

SearchCap: PPC Mistakes & Fixing Old Links

 
 
Featured story
 
PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
 

Jan 25, 2016 by Pauline Jakober

Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.

 
From Search Engine Land
 

SMX West Early Bird Rates Expire Saturday. Register Today!
  Jan 25, 2016 by Search Engine Land

Search Engine Land’s SMX West early bird rates expire this Saturday, January 30. Register today and save $200. Join us for three days of: Quality, unbiased content: SMX is programmed by the Search Engine Land editorial team. So rest assured you’ll be getting the most out of your investment. We guarantee it. Innovative tactics: Ramp […]

 

Preserve Your Content Ecosystem By Fixing Link Rot
  Jan 25, 2016 by Garrett French

Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That’s where you come in.

 
From Marketing Land
 
Pokémon Releases Official Super Bowl 50 Ad To Kick Off Its 20th Anniversary Celebration
 
Demystifying Brand Loyalty Among Millennials
 
Create A Killer PPC Strategy With This 3-Step Process
 
UnsubCentral Now Offers Choices Beyond Opt-Out For Email Recipients
 
Cortana Providing Email-Based To-Do Reminders & Deeper Calendar Insights
 
Local SEO For WordPress Websites
 
3 Methods For Defining Your Content Needs
 
Google Agrees To Pay $185 Million In Back Taxes In UK Settlement
 
A Fresh Start: 2016’s Marketing Outlook
 
Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You
 
MarTech Today: Facebook’s Organic Audience Optimization, Videoo’s Dynamic Playlist & Local SEO For WordPress Sites
 
Google Glass Shutters Social Accounts
 
Twitter Exodus Over The Weekend As Key Executives Leave
 
Google Seeking To Normalize Tax Relations With Europe, Settle Claims
 
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
Search News From Around The Web
 
Industry
 
Cracking the Google Profit Code, Wall Street Journal
 
Local & Maps
 
Google Earth Pro layers being dropped, Google Earth Blog
 
Searching
 
Answer: Native American Languages in Arizona, SearchReSearch
 
Google Releases OK Google Fix For Android Users, Search Engine Roundtable
 
SEO
 
Google Provides Detailed Technical AMP Video Webinar, Search Engine Roundtable
 
SEO Pagination, Rel Next Rel Prev Base Link for Relative URLs, ignitevisibility.com
 
What's In Your Search Index?, CMS Wire
 
Search Marketing
 
4 Ways to Breathe New Life Into Old Content, TheSEMPost
 
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Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.
 
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