SearchCap: AdWords Ad Waste, Apple Search Ads & Tax Season

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Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account   Jan 7, 2016 by Jacob Baadsgaard Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms.

From Search Engine Land

Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season   Jan 7, 2016 by Purna Virji Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year.

How Apple Could Play Spoiler For The Search Ad Business   Jan 7, 2016 by Mark Ballard Could Apple disrupt business as usual for search marketers in 2016? Columnist Mark Ballard explores the possibilities.

Last Call: MarTech Rates Increase Saturday   Jan 7, 2016 by Search Engine Land Was attending the only MarTech this year a New Year’s resolution? This is your last chance to save with our lowest “alpha” rates. Register by January 9 and save $500! Below are just a few of the brands presenting this year. Check out the agenda for all of the details.

From Marketing Land

Here’s Why Oracle’s Acquisition of Content Sharing/Visitor Tracker AddThis Adds Up

As Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private Marketplaces

Business Insider: Yahoo To Lay Off More Than 1,000 Employees

Forget Your Testimonials Page, 2016 Is The Year Of Reviews

10 Ways To Simplify Your Local Marketing Strategy In 2016

Definitive Guide To Duplicate Research For Local SEO

Surviving Google’s New Policy Against Interstitial Ads

4 B2B Marketing Predictions For 2016

A Look Back At Conversion And Analytics In 2015

MarTech Today: Facebook Chat Bot & Google’s Crawl Error Report

WordPress Releases 4.4.1, Strongly Recommends Users Update Immediately

Instagram Ups Its Curation Game, Makes Spotlight Videos Permanent

Multi-Channel E-Commerce Platform Webgility Adds Full-Funnel Intelligence Tool

#CES Live Blog: Facebook & Target On Mobile & Digital Marketing

Search News From Around The Web

Industry

DuckDuckHack Interview: Salil Kapur, DuckDuckGo Blog

Link Building

What Is "Natural Link Building", Search Engine People

Searching

New privacy-focused search engine promises to never sell or store your data, The Next Web

Bing Predicts Golden Globe Winners, Bing Search Blog

SEO

10 B2B SEO Copywriting Tips for 2016, SuccessWorks

Broken HTTPS Implementation Still Gets Google's Ranking Boost, Search Engine Roundtable

Google Says When Merging Multiple Sites Into One, Do Not Worry About Duplicate Content..., Search Engine Roundtable

Why Choosing a Fast and Reliable Webhost Matters, thesempost.com

Yoast Vlog: Google Hummingbird explained, Yoast

SEM / Paid Search

Bing Remarketing – Quick Setup Guide, Metric Theory

Google reported to have given Scientology over $6m in free advertising, www.thedrum.com

New Ad Extensions – Check Out Bing’s Latest, PPC Hero

Search Marketing

We Got Google Features Snippets - How Do I Feel About It?, Search Engine Roundtable

Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.

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