Thursday, 21 January 2016

SearchCap: Google Core Explanation, Bing Updates & Bad Ads Report

 
 
Featured story
 
Google Explains What It Means To Be Part Of The "Core" Algorithm
 

Jan 21, 2016 by Barry Schwartz

To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won’t work right.

 
From Search Engine Land
 

Google Improves Weather Search Results On Android In Time For Winter Storm Jonas
  Jan 21, 2016 by Amy Gesenhues

Weather-related search results will now include hourly sky conditions, air quality and severe weather alerts.

 

Not Another Post About The Future Of SEO In 2016
  Jan 21, 2016 by Patrick Stox

Don’t get stuck in an SEO rut in 2016. Columnist Patrick Stox urges you to leap into the unknown and learn something new in order to understand the big picture.

 

Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency
  Jan 21, 2016 by Janet Driscoll Miller

Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways.

 

Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down
  Jan 21, 2016 by Ginny Marvin

One of Google’s efforts last year was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons.

 

Bing Boasts Continuous Updates To Their Search Engine Daily
  Jan 21, 2016 by Barry Schwartz

Bing deploys multiple updates per day in an effort to constantly improve the search results and features.

 

Smart Social Report: Network Trends, Building Brand Relevance, Content & Community
  Jan 20, 2016 by Digital Marketing Depot

Where is social headed? How does my brand fit in? And, most importantly — how can social make me smarter? If any of these questions have come up in recent strategy sessions, The Smart Social Report can provide clarity. We evaluated 50 leading brands across 10 different verticals, eight social networks and thousands of pieces […]

 

Meet Marketing Technologist And MarTech Program Chair Scott Brinker
  Jan 21, 2016 by Search Engine Land

A conversation with MarTech’s conference chair and creator of chiefmartec.com blog

 
From Marketing Land
 
Ad Platform Marin Software/SocialMoov Extends Weekend Downtime Into A Week
 
Smart Social Report
 
Skittles & Kia Tease Super Bowl 50 Ads: Skittles Gets Steven Tyler & Kia Nabs Christopher Walken
 
The Blogger’s Guide To Nofollow Links
 
Brave: New Ad Blocking Browser Promises More Privacy & Faster Page Loading
 
11 Things To Do Now To Keep Your AdWords Healthy In 2016
 
Thanks To Social, Advertisers Plan To Spend More Programmatically In 2016 [Report]
 
Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem
 
Are Your Customers Risk-Takers? When And How To Use Risk Tactics To Improve Conversions
 
MarTech Today: Google’s “Real-Time Ads,” Replacing Social Marketers & bRealTime’s Header Bidding Container
 
Facebook Sports Stadium Launches As A Unified Place For Fans To Connect In Real Time
 
Top 2015 App Downloads & Revenues Lists Have One App In Common: Skype
 
Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs
 
Kickstart Your Marketing Automation Success With This Five-Step Starter Kit
 
Q4 Search Spend Up 8 Percent, While Social Ad Spend Rose 50 Percent [Report]
Search News From Around The Web
 
Industry
 
Google Says They Care About Businesses & Webmasters, Search Engine Roundtable
 
Google's Gary Illyes Doesn't Lie, Search Engine Roundtable
 
Local & Maps
 
Reach new heights with Street View of Mont Blanc in Google Maps, Google LatLong
 
Searching
 
DuckDuckHack — new and improved!, DuckDuckGo Blog
 
From self-portraits to street art: 1,000 museums at your fingertips, Official Google Blog
 
SEO
 
Expert Tips for Creating & Promoting Stellar Content, seocopywriting.com
 
Google Email Settings Changed In Search Console, Search Engine Roundtable
 
Google: Google News May Ignore Your Sitemap's Timestamp To Avoid Abuse, Search Engine Roundtable
 
Is Google Judging You Based on a Template?, Moz
 
SEO Predictions for 2016 – by SEO Industry Leaders, Similarweb Blog
 
Should You Change Dates on Evergreen Content for SEO?, thesempost.com
 
SEM / Paid Search
 
Cash In On These Mobile PPC Opportunities, PPC Hero
 
Getting Started with Audience Targeting in PPC, thesempost.com
 
Why Advertisers Should Stop Focusing on These PPC Metrics, Metric Theory
 
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