Thursday, 14 January 2016

SearchCap: Google Dance, Bing Logo & Amit Singhal Interview

 
 
Featured story
 
Bing Ads Updates Keyword Planner With Impression Share Comparisons And More
 

Jan 14, 2016 by Ginny Marvin

Version 2 of the keyword planning tool is now available in all Bing Ads accounts.

 
From Search Engine Land
 

How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year
  Jan 14, 2016 by Danny Sullivan

Amit Singhal has been living his digital life mostly off his two smartphones for more than a year.

 

Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color
  Jan 14, 2016 by Amy Gesenhues

“It felt like the right time to freshen things up,” says Microsoft spokesperson.

 

PPC Ad Copy Conversion Funnel Study
  Jan 14, 2016 by Digital Marketing Depot

This research paper from NetElixir set out to determine if there were specific PPC ad copy sequences that stand out, as well as whether or not those sequences change during the peak selling season. Reading NetElixir’s PPC Ad Copy Conversion Funnel Study will help you: Learn how to use your conversion path reports to identify […]

 

Use External Data In Your AdWords Campaigns With Scripts To Call APIs
  Jan 14, 2016 by Russell Savage

Ready to put on your mad scientist hat? Columnist Russell Savage provides a tutorial on how to create wrappers for external API calls — in this case, the Huffpost Pollster API.

 

Why Grave Misconceptions About SEO Still Persist
  Jan 14, 2016 by Jayson DeMers

Myths and misconceptions about search engine optimization just don’t seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it.

 

The Google Dance Is Back For Search Engine Land’s SMX West Search Conference
  Jan 14, 2016 by Danny Sullivan

After a hiatus since 2008, the “Google Dance” returns to the Googleplex, where Google will host a special event on March 2, 2016 for marketers attending Search Engine Land’s Search Marketing Expo & Conference in Silicon Valley.

 

Google Street View Goes “Miniatur” To Capture Hamburg Model Train Exhibit
  Jan 14, 2016 by Greg Sterling

Miniatur Wunderland is a massive model railroad exhibit in Hamburg, Germany, spread out over 1,300 square meters (nearly 14,000 square feet). It’s reportedly Hamburg’s most popular tourist attraction. Started in 2000, it features eight sections that depict various scenes and countries throughout Europe and the US, including a mini Las Vegas and Grand Canyon. Google […]

 
From Marketing Land
 
Self Assessment and Guide: Marketing Foundations
 
How To Localize Google Search Results
 
Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy
 
How To Uncover SEO Content Marketing Ideas With Google Search Analytics
 
Samsung Techwin’s New Marketing Lead Is Focused On Growing Brand’s Customer Base
 
Trump, Women And ISIS: What Marketers Can Learn From The Social Language Of The 2016 Election
 
Think Social’s NSFW? Not Any More: How Employee Engagement Really Works
 
2015’s Missed Marketing Predictions And Opportunities
 
MarTech Today: Facebook’s Streaming “Mentions,” Google’s Mystery Update & Bing’s Speed Test Tool
 
The Google Dance Returns To Silicon Valley @SMX West
 
Allstate’s Newest @Mayhem Effort Depicts The Dark Side Of DIY, With Stories Unearthed Online
 
Now That Twitter Has Killed Counts, Other Ways To Find Your Shares
 
MediaMath Gets Into The Data Business With Launch Of Helix
 
Apple iAd Update Will Reportedly Let Publishers Sell Directly To Advertisers
 
How To Test Multiple Programmatic Partners
Search News From Around The Web
 
Industry
 
7 Tips for Landing an SEO Job in 2016, Search Engine Journal
 
Why Google Is Changing a Bunch of its Companies’ Names, TIME
 
Local & Maps
 
Correcting map data - placemarks, Google Earth Blog
 
Google Cardboard Gets a Big Upgrade With Realistic 3D Audio, Gizmodo
 
Link Building
 
4 Skills You Need To Be a More Effective Link Builder, theupperranks.com
 
Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing, Moz
 
Searching
 
All Skype for Windows users get real-time translation, VentureBeat
 
Google Adds HTTPS To Google Cache Pages, Search Engine Roundtable
 
SEO
 
43 Reasons SEOs Can't Fear Change: 2016 Digital Marketing Predictions, BruceClay.com
 
Did the core algorithm update deal with freshness?, Branded3
 
Google Core Update 2016: Analysis of Winners and Losers, Searchmetrics SEO Blog
 
Google May Show Duplicate Titles Even With Rel Canonicals In Place, Search Engine Roundtable
 
Google’s new Brand Bidding Algorithm?, goralewicz.com
 
How to Take Charge of Your Search Engine Rankings With These Evergreen SEO Techniques, huffingtonpost.com
 
The Rise of Rich Answers in Google Search – Future of Digital Marketing, Stone Temple
 
What Is Different Now That Google Panda Is Part Of Google's Core Ranking Algorithm?, Search Engine Roundtable
 
SEM / Paid Search
 
3 Tips for Creating More Effective Online Ads, thesempost.com
 
What makes Paid Search so damn sexy?, State of Digital
 
Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA
Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.
 
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