Wednesday, 20 January 2016

SearchCap: Google AMP Errors, Nofollow Links & AdWords Health

 
 
Featured story
 
Google Search Console Adds AMP Error Report
 

Jan 20, 2016 by Barry Schwartz

A new report was added to the Google Search Console under the Search Appearance tab for AMP errors.

 
From Search Engine Land
 
Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings
  Jan 20, 2016 by Greg Finn

A new study broke down one million Google results. The results show that links and content had the highest correlation with a low Google position.

 
The Blogger’s Guide To Nofollow Links
  Jan 20, 2016 by Pratik Dholakiya

Do nofollow links make you cringe? You’re not alone. But columnist Pratik Dholakiya explains why they’re not so bad and how they can actually boost your site.

 
11 Things To Do Now To Keep Your AdWords Healthy In 2016
  Jan 20, 2016 by Frederick Vallaeys

Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant.

 
Want To Speak At SMX London? Here’s How
  Jan 20, 2016 by Chris Sherman

The agenda for our upcoming SMX London show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, which will take place May 18–19, 2016. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch […]

 
From Marketing Land
 
Link Wars: The Force Awakens
 
Evaluating Link Quality For SEO Campaigns
 
Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
 
Can A Hybrid Email Sending Strategy Give You The Best Of Both Worlds?
 
Google, Apple, Yahoo Trying To Score Points With Local Officials During Super Bowl
 
Now Is The Time For Digital Marketing To Embrace Scarcity
 
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
 
Google Files Patent To Replace Social Media Marketers
 
Industry Reactions To IAB Uninviting AdBlock Plus To Leadership Summit
 
What The 2015 Holiday Season’s 3 Biggest E-Commerce Surprises Mean For Marketers In 2016
 
SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy
 
Yahoo Adds Native Inventory To BrightRoll Exchange
 
A CMO’s View: Amazon’s Neil Lindsay Says Customer Obsession Is Core To Company’s DNA
 
Data Security And Privacy: Marketing’s Top Conundrum In 2016
 
MarTech Today: iAd App Network, Sophisticated Bots Are Winning & Google Core Algorithm Updates
 
Ad Exchange bRealTime Launches Biddr+ for Header Bidding
Search News From Around The Web
 
Industry
 
Baidu President Says China Is in Transition, Bloomberg
 
Local & Maps
 
The Reasons To Add Apple Maps To Your Digital Strategy, Search Engine People
 
Link Building
 
What Is Anchor Text And How Can I Optimize It?, SEMrush Blog
 
Searching
 
Google On AMP Adoption Rate: No Numbers To Share, But It's Heading In The Right Direction, Search Engine Roundtable
 
Search Challenge (1/20/16): Native American languages in Arizona, SearchReSearch
 
SEO
 
Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand, Moz
 
Google Entity Metrics: The Role of Entities in SEO, thesempost.com
 
Google Penguin Algorithm Should Launch In Weeks, Search Engine Roundtable
 
Google Says Recent Spammy & Hacked Content In Search Results Unrelated To Recent Updates, Search Engine Roundtable
 
Have we lost it? SEO integration with design and build, blog.arhg.net
 
How to Triple Your SEO Efforts Just By Blogging, ProBlogger
 
How to Triple Your SEO Efforts Just By Blogging, ProBlogger
 
IndexWatch 2015 – The Winners 2015 in UK: 100 domains with the highest increase in Google visibility, sistrix.com
 
SEM / Paid Search
 
How Mentoring PPC Analysts Drives Great Results, Metric Theory
 
2 Excel Tools To Find Your Next Keyword Target, PPC Hero
 
Should You Use Exact Match Keywords?, Certified Knowledge
 
Yandex Launches Report Wizard 2.0, Russian Search Marketing
 
Search Marketing
 
How to extract site search terms from subfolders in Google Analytics, Branded3
 
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Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.
 
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