SearchCap: Bing Ads On AOL, SEO Test & The New SMX

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9 Examples Of Link-Worthy Resources For E-Commerce Sites   Jan 5, 2016 by Julie Joyce Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies who are using creative tactics and content to attract links.

From Search Engine Land

Bridge The Worlds Of IT & Marketing At MarTech. Lowest Rates Expire Saturday!   Jan 5, 2016 by Search Engine Land Don’t miss the only MarTech in North America this year! Check out the topics and who’s speaking below. Register this week and save $500 on all of the sessions, networking activities and an expo full of leading solution providers. Lowest rates expire on Saturday. Register today!

Making the Most Of Google Analytics Audiences Within Your Search Campaigns   Jan 5, 2016 by Laura Collins Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.

Test Your Knowledge Of SEO   Jan 5, 2016 by Eric Enge Think you’re an SEO guru? Take Eric Enge’s SEO quiz and see how well you do!

What Is Your SEO Learning Program?   Jan 5, 2016 by Eric Enge How do you train and onboard new SEO hires quickly and efficiently to ensure maximum productivity? Columnist Eric Enge shares how TripAdvisor (as well as his own company) is achieving this through education.

Bing Now Powers AOL Search: What Advertisers Need To Know   Jan 5, 2016 by Ginny Marvin Here’s what’s changing in Bing Ads with the addition of AOL to the network.

New Year, New Look For Search Engine Land’s SMX Search Marketing Conference   Jan 5, 2016 by Danny Sullivan Search Marketing Expo gets a new logo, site makeover and a new tagline: “Obsessed With SEO & SEM”

From Marketing Land

10,000 Character Tweets May Arrive On Twitter Later This Month

SunTrust Bank Announces Its Debut Appearance As Super Bowl Advertiser

Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015

Twitter Launches Conversational Ads To Get People Tweeting About Brands

What Every Startup Needs To Know About Marketing

Flurry: Phablets Will Become Dominant Media Consumption Devices

Snapchat Is Reportedly Developing An API For Advertising

The Contrarian Guide To Online Marketing

5 Predictions For 2016 After Reaching “Peak Martech”

MarTech Today: Facebook’s Human Raters, Tag Management & LeadPages’ “Center”

Search News From Around The Web

Industry

10 Predictions for 2016 in SEO & Web Marketing, Moz

Google Paid $380 Million for Diane Greene, Enterprise SVP, and Bebop, Re/code

Google signs lease for office building to be built by Calvano Development Co. and Carlyle Group, Silicon Valley Business Journal

Local & Maps

Bing Local Testing Save Place Feature in Local Knowledge Panel, thesempost.com

Google Inside Street View Is Fast & Inexpensive, Search Engine Roundtable

Link Building

Google Says Still No Release Date For Penguin 4.0, Search Engine Roundtable

Searching

Google Indexing of Twitter: Has It Increased?, Stone Temple

How To Use Reverse Image Search, Search Engine People

SEO Dashboard from Majestic, blog.majestic.com

Twitter search alternatives & tools (post-Topsy), White.net

SEO

How My #1 Website Got Deindexed From Google, lazharichir.com

Google Looking For Search Console AMP Beta Testers, Search Engine Roundtable

Optimize Your Content for Humans & Search Engines, Online Marketing Blog

Yelp Using App Interstitial But Keeps Mobile-Friendly Tag & Ranking Boost, thesempost.com

SEM / Paid Search

5 Google AdWords Features You Should Be Using In 2016, verticalmeasures.com

How Paid Search Can Drive More Mobile App Downloads, Metric Theory

Search Marketing

Fix Your Remarketing Campaign In 5 Steps, PPC Hero

Hiding spam from Ahrefs and Majestic, Sucuri Labs

SEO and Civil Law: Protecting Yourself from Unfortunate Client Disputes, State of Digital

Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.

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