Tuesday, 19 January 2016

SearchCap: Google Algorithm Update, Android Apps In Search & 16 Product Listing Ads

 
 
Featured story
 
Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update
 

Jan 18, 2016 by Barry Schwartz

Another Google update this weekend has been confirmed, but it is a core update, not Penguin.

 
From Search Engine Land
 

Google To Shut Several Search APIs In February
  Jan 18, 2016 by Barry Schwartz

Google to close the Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API, Google Image Search APIs on February 15.

 

Google Revamps Their Webmasters Portal With Clean New Slick Design & Resources
  Jan 19, 2016 by Barry Schwartz

Check out the new Google Webmaster resource with a new design, better organization and three new features.

 

Don’t Miss SMX West – Here Are 10 Reasons Why
  Jan 19, 2016 by Search Engine Land

Are you obsessed with SEO or SEM? Then SMX West is for you! Here are 10 reasons you should attend: 10. Pre-Conference Workshops Pre-conference workshops offer a full day deep-dive into SEO, advanced AdWords, local search, in-house SEO, personal branding, or SEO/User Experience (UX). Workshop presenters are the most knowledgeable anywhere on these topics! 9. Expert Speakers From Brands & Agencies You’ll […]

 

Link Wars: The Force Awakens
  Jan 19, 2016 by Winston Burton

Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today.

 

Google Expandable PLA View Test Displays 16 Product Listing Ads
  Jan 19, 2016 by Ginny Marvin

When expanded, PLAs muscle out other ads and organic listings to take over most of the above-the-fold real estate.

 

Evaluating Link Quality For SEO Campaigns
  Jan 19, 2016 by Andrew Dennis

What’s the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria.

 

You Can Now Install Android Apps Directly From Google’s Search Results
  Jan 19, 2016 by Barry Schwartz

Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store.

 

Survey: Under 40 Percent Start A “Local Search” With A Search Engine
  Jan 18, 2016 by Greg Sterling

What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The report, called “Local Search Unleashing Opportunities for National Advertisers,” is based […]

 

Why Local Rank Trackers Fail
  Jan 18, 2016 by Andrew Shotland

Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this problem?

 

Martin Luther King Jr. Day Google Doodle Celebrates Civil Rights Leader’s Moving Speeches
  Jan 18, 2016 by Amy Gesenhues

To honor the Nobel Peace Prize recipient, Google says, “Today we’re inspired to keep working towards a better future with grace and optimism.”

 
From Marketing Land
 
Facebook Lead Ads Get More Features & Come To Desktop
 
Paris-Based Startup Reelevant Offers Simplified Email Personalization
 
Apple iAd’s App Network Shutting Down
 
Why Local Search Rank Trackers Fail
 
Top 10 Video Creators In December: BuzzFeed Tasty Reclaims No. 1 Spot With 1B Views
 
Automate Your Way To Search Marketing Success
 
6 Big Mistakes That SEO Rookies Make
 
Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
 
Do You Know What People Expect From Online Content?
 
Content Marketing And Targeting Fallacies
 
Twitter Sustains Massive Outage Across Web, Mobile & APIs
 
Freshen Up Your 2016 Email Strategy
 
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
 
Google Changes Language, Being “Plus-Size” Or “Curvy” Isn’t A Negative Physical Attribute
 
MarTech Today: Microsoft Reportedly Buying InMobi, Limelight’s Live Marketing Platform & SEM Automation
 
What Is The New eBay Enterprise All About?
Search News From Around The Web
 
Industry
 
Essex Property Trust headquarters sold to Google, Silicon Valley Business Journal
 
Google Sales SVP Philipp Schindler On Challenges From Apple, Facebook, Re/code
 
Why Google Quit China—and Why It’s Heading Back, The Atlantic
 
Local & Maps
 
Another look a the new Google Earth Ocean data, Google Earth Blog
 
Google Earth Imagery Update mid-January 2016, Google Earth Blog
 
Link Building
 
What is link earning?, Branded3
 
When Google Doesn't Trust Links On A Site: It Won't Let It Pass PageRank., Search Engine Roundtable
 
Best New Link Alerts sent to your Mailbox, Majestic Blog
 
Searching
 
Weekly Update 85: An Easy Way To Help Out, DuckDuckGo Blog
 
DuckDuckGo Friends Newsletter #66, duck.co
 
Revisiting "Navigational," "Informational," & "Transactional" Searches in a Post-PageRank World, Moz
 
Unintentional Google Easter Egg For A Defintion, Search Engine Roundtable
 
Answer: When & whither these buildings?, SearchReSearch
 
Bing Predicts: New England, Carolina still on track for title game showdown, Bing Search Blog
 
Google’s AMP Poised To Take The Lead From Facebook’s And Apple’s Walled Gardens, Monday Note
 
People trust Google for their news more than the actual news, Quartz
 
SEO
 
The Economist, The New Yorker and Time all fall victim to Google update, The Drum
 
Google Feels Some SEO Weather Tools May Pick Up Wrong Signals, Search Engine Roundtable
 
How a Hacked Website Led To a Wrongful Google Penalty, State of Digital
 
Why Google's new Visit-in-Person query type deserves some attention, blog.arhg.net
 
Why SEOs Shouldn't Trust All Algo Weather Reports & Winner/Loser Lists, thesempost.com
 
Can SEOs Track The Google Weather?, Search Engine Roundtable
 
Computational Queries: The New Vista in Search, SEO Theory
 
Google has lost the war on webspam, Branded3
 
Google News Publishers Don't Get A Ranking Boost, Search Engine Roundtable
 
HTTPS Sites Now 25 Percent of Top Google Search Results, Small Business Trends
 
Surfacing Featured Snippets From The SEO And SEM Industry, And What I Learned Along The Way, hmtweb.com
 
Title Tags Are Not Critical To A Page Says Google, Search Engine Roundtable
 
SEM / Paid Search
 
Project-Based PPC Engagements – The Real Story, PPC Hero
 
Search Marketing
 
6 Search Marketing Buzzwords You'll Become Familiar With in 2016, Search Engine Guide
 
How bath salts polarised the UK SERPs, Branded3
 
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