SearchCap: SEO Implementation, Google Interstitial Ads & Query Mapping

Featured story

How To Ensure Your SEO Recommendations Get Implemented Jan 8, 2016 by Winston Burton Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success.

From Search Engine Land

Surviving Google’s New Policy Against Interstitial Ads Jan 8, 2016 by Lei Sun Contributor Lei Sun takes a look at how some of the best companies comply with Google’s new rule against app install interstitials — and still drive users to download apps.

Search In Pics: GoogleBot & BB-8, Google Onesie & Tesla Model X Jan 8, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot & BB-8: Source: Google+ Google Onesie For Campus Tel Aviv: Source: Instagram Rainbow Over Google […]

Is Your Account Leaking Money? The Importance Of Query Mapping Jan 8, 2016 by Amy Bishop It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit!

Wanted: Session Ideas For SMX Advanced 2016 Jan 7, 2016 by Chris Sherman We want your input to help us plan our upcoming SMX Advanced 2016 conference, which will be taking place in Seattle June 22–23, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at […]

From Marketing Land

Data Show Dramatic Shifts In Mobile Operating System Share Over Time

Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy

Six Trends Shaping Location Marketing In 2016

9 Examples Of Link-Worthy Resources For E-Commerce Sites

IoT Data Helps A CRM Live Up To Its Name

Is Content Marketing A Strategy, A Tactic Or A Channel?

Making The Most Of Google Analytics Audiences Within Your Search Campaigns

MarTech Today: Reworked Jelly, Why AddThis Adds Up & Webgility’s BI Tool

Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion

Taco Bell To Reveal Its Next Big Menu Item At Super Bowl 50… We Think

Search News From Around The Web

Industry

Facebook, Microsoft, and Google say UK spying laws are 'a step in the wrong direction', The Verge

Google's Gary Illyes Is An Amateur SEO According To A Recent Test, Search Engine Roundtable

Link Building

Need links but don't know how to get them?, Majestic Blog

Searching

Google Testing Teal Colored Stars in AdWords, Local & Reviews, thesempost.com

SEO

8 SEO Experts Reveal Fascinating Predictions for 2016, mysiteauditor.com

Bing Webmaster Tools Warns of Microsoft Edge Compatibility Issues, thesempost.com

Google Penguin Won't Have Slow Roll Out, Will Be Real Time, thesempost.com

Google: Featured Snippets Don't Result In Less Traffic To Your Web Site, Search Engine Roundtable

SEOs Are Seeing Google Ranking Fluctuations On & Off, Search Engine Roundtable

Using Your Niche's Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy - Whiteboard Friday, Moz

Will Google Release Penguin 4.0 In January 2016?, Search Engine Roundtable

SEM / Paid Search

Take A Deeper Dive Into The PPC Sales Process, PPC Hero

Search Marketing

Video: Google Penguin Status, Ranking Tests, SEO Extortionist Jailed & AOL Search Powered By Bing, Search Engine Roundtable

Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.