SearchCap: Google mobile page speed, Google Now on Tap updates & more

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Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months June 1, 2016 by Barry Schwartz The speed of your mobile pages currently doesn't impact your mobile rankings, but soon it may, says Gary Illyes of Google.

From Search Engine Land

Google’s latest Now on Tap update shows more info for selected words & photos Jun 1, 2016 by Amy Gesenhues The Now on Tap Android feature works across all apps, displaying relevant information for selected words, phrases or photos.

The definitive SEO audit part 1 of 3: Technical Jun 1, 2016 by Dave Davies In the first of his three-part series on SEO audits, columnist Dave Davies explores the technical aspects he reviews when conducting an audit.

Advice to those considering SEO as a career Jun 1, 2016 by Clay Cazier Want to work in SEO? Columnist Clay Cazier lets you know what is required to succeed.

How Google’s latest design choice impacts consumers’ ability to search and discover Jun 1, 2016 by Siddharth Shah How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.

7 great reasons to attend SMX Advanced in 3 weeks Jun 1, 2016 by Search Engine Land Search Engine Land’s SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now! Here are 7 reasons you should attend: 7. Obsessed with SEO and SEM. Take a deep dive into local search, SEO, advanced AdWords, international search or in-house SEO […]

From Marketing Land

All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms”

Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware

Ads not performing? Strategies to steal from the email marketing playbook

Live from your brand: streaming video and the new consumer connection

What will “frictionless logins” mean for digital marketing?

Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness

Why the blog post is killing the press release

MarTech Today: Marketo focuses on platform’s future, Facebook closes LiveRail & Amazon’s EchoSim

Google releases the AMP features & enhancements roadmap

From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles

Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct

Search News From Around The Web

Industry

Simply Hired is shutting down June 26, reportedly as part of an acquisition, TechCrunch

Link Building

Link Builders: Study Reveals Positive Correlation Between Links & Traffic, Search Engine People

Searching

Celebrating My Account's first birthday with improvements and new controls, Official Google Blog

Google Responds To Searchers Who Want To Disable AMP, Search Engine Roundtable

Google Temporarily Disables What's On TV Voice Command, Search Engine Roundtable

Search Challenge (6/1/16): How much background knowledge should you have?, SearchReSearch

SEO

All the Different Ways to Rank in Google, Ignite Visibility

Google Schema & Rich Snippets Immediate After Recrawl & Index, Search Engine Roundtable

Google Still Working on Separate Mobile Search Index, thesempost.com

Google's Info Command Will Show You The Canonical Version In Google's Index, Search Engine Roundtable

Seasonal vs. Evergreen Content: The Case for Balance in SEO, semrush.com

What Is Hreflang And What Does It Do with Gary Illyes, Stone Temple

SEM / Paid Search

Baidu Limits PPC Ad Space: What This Means for B2B Marketers, KoMarketing

The Importance of Landing Page Optimization for PPC Campaigns, marketing-mojo.com

What The Gclid?, PPC Hero

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by June 20 to lock in the lowest rates available.

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