SearchCap: Google AdWords hack, SEO ROI & more

Featured story

True performance baselines & ROI for SEO without attribution modeling May 31, 2016 by Chris Liversidge How do you determine your SEO program's real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation.

From Search Engine Land

3 Google AdWords hacks to drive high-quality leads May 31, 2016 by Todd Saunders You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.

7 essential Google Analytics reports every marketer must know May 30, 2016 by Khalid Saleh You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.

From Marketing Land

Official: Instagram will tell brands how many times their organic posts are shown

7 essential Google Analytics reports every marketer must know

Share conversions and remarketing lists across paid search accounts

Brand queries: the AdWords performance illusion

Marketo goes private so it can concentrate on its platform's future

The 7 habits of highly effective digital marketers: agile skill sets

Efficiency and arbitrage: two strategies to own performance marketing

MarTech Today: Survata's segment-targeted surveys, Oracle loses Java case & Google app for iOS gets AMP'd

Report: Ad blocking users more than double in a year to almost 420 million globally

Demystifying the display advertising landscape

[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more

Facebook plans to close LiveRail ad exchange to focus on Audience Network

Amazon's EchoSim lets anyone talk to its voice assistant, Alexa

Search News From Around The Web

Industry

French finance minister rules out Google tax deal, more firms could be targeted, Reuters

Memorial Day From Google, Bing, Dogpile & Others, Search Engine Roundtable

Local & Maps

Google Earth Imagery Update: LaPlace tornado, Google Earth Blog

Google Notice For Photos Are Missing From Your Listing On Google, Search Engine Roundtable

Google Now Displays Indoor Map, Store Inventory, Return Policies, Coupons & More, Search Engine Roundtable

Meet Terrapattern, Google Earth's Missing Search Engine, The New Yorker

Link Building

Do you want to find hubs of authority within your industry? (Infographic), Majestic Blog

Searching

Google Is Asking For Feedback About Design & Speed Of Search, serptests.com

Answer: What's in common?, SearchReSearch

Tor switches to DuckDuckGo search results by default, TechCrunch

SEO

Does Google Value AJAX Content Less Than Static HTML Content?, thesempost.com

Google Lists Both Mobile Friendly Testing Tools In Search Results, Search Engine Roundtable

Google Showing Promotion Schema In Rich Snippets?, Search Engine Roundtable

How Keyword-Rich Domain Names Positively Affect Search Click-Through Results, Between the Dots

Title Tag Length Guidelines: 2016 Edition, Moz

SEM / Paid Search

Google's ad ban puts payday lenders on the defensive, usatoday.com

How Is Voice Search Going To Change The World Of Advertisers?, Certified Knowledge

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