SearchCap: Google testing tool, DuckDuckGo features & more

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With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week June 2, 2016, 2015 by Ginny Marvin What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?

From Search Engine Land

Google launches business-friendly tool that tests your website mobile-friendliness & page speed Jun 2, 2016 by Barry Schwartz Google’s new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.

Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms Jun 2, 2016 by Amy Gesenhues Searches for terms like “gay pride month,” “gay rights” and “LGBT” will return results with a rainbow ribbon strung across the top of the page.

DuckDuckGo adds date filters & sitelinks to search features Jun 2, 2016 by Barry Schwartz DuckDuckGo has added two new search filters to their privacy-oriented search engine.

AdWords’ new extra headline: 7 ways to make the most of it Jun 2, 2016 by Matt Lawson Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.

Decision trees for SEM segmentation Jun 2, 2016 by Aaron Levy There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch Jun 2, 2016 by Glenn Gabe Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.

Lotte Reiniger Google Doodle honors groundbreaking animated filmmaker & her innovative style Jun 2, 2016 by Amy Gesenhues Making more than 40 animated films throughout her career, Reiniger directed the first full-length animated movie in 1926.

From Marketing Land

Pinterest’s “Pin it” button changes its name internationally

Twitter’s throwing the doors to its pre-roll video ad biz wide open

Twitter peeks at 360-degree video with Samsung campaign for NBA Finals

Google has a new tool for small businesses to check how well their websites score

How Google’s latest design choice impacts consumers’ ability to search and discover

True performance baselines & ROI for SEO without attribution modeling

3 Google AdWords hacks to drive high-quality leads

Using data science to improve your enterprise paid search marketing results

3 big brands on the cutting edge of mobile share secrets to their mobile-first success

Know your digital marketing strengths, but more importantly, acknowledge your weaknesses

What business leaders should know about digital transformation

MarTech Today: Salesforce creates Commerce Cloud, “frictionless logins” & AMP roadmap

Localytics pushes Places notifications as key to personalization, mobile engagement

Facebook’s DeepText has “near-human” understanding of people’s posts

Search News From Around The Web

Local & Maps

Andrew Nikolic Categorized As Rubbish Dump On Google, Search Engine Roundtable

Searching

Google's New Search Layouts - What Do They Mean For You?, State of Digital

It’s not just you, Amazon search is down, TechCrunch

Search at I/O 16 Recap: Eight things you don't want to miss, Official Google Webmaster Central Blog

SEO

Google Doesn't Care About Underscores Vs. Dashes In URLs, Search Engine Roundtable

Google On What Faceted Navigation You Should Let Them Index, Search Engine Roundtable

Optimizing for Accessibility + SEO: Formatting & Link Overlaps, Moz

Why Beyonce is the Queen of SEO, Seer Interactive

SEM / Paid Search

How Granularity Can Drive Your PPC Forward, PPC Hero

What You Need to Know About Google Demographics for Search Ads, Including 20 Months of Data, RKG Blog

Search Marketing

Analytics, Analysis and JS App Architecture, Builtvisible

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