SearchCap: Google Manual Actions, Conversational Shopping & AdWords Changes

Featured story

Google Would Like You To Buy Products Using Voice Search   Mar 2, 2016 by Barry Schwartz Google’s next frontier is conversational shopping, which would allow you to buy products without the click of a button.

From Search Engine Land

Google Takes Action On 65% Of User-Generated Spam Reports   Mar 1, 2016 by Barry Schwartz Google’s Juan Felipe Rincon shares statistics on how many spam reports Google receives from users and how often they act on them.

Google’s Take On The Recent Changes To The Results Page   Mar 2, 2016 by Matt Lawson Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.

The Local SEO Playbook To Increased Visibility And Customer Acquisition   Mar 2, 2016 by Thomas Stern Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.

From Marketing Land

MyStacks, OpenLantern Launch To Help Visualize Marketing Stacks

Facebook Adds Email Sign-Up Forms To Instant Articles

Google AdWords Customer Match: Common Questions & How To Answer Them

Facebook Announces SMB Video Offering & 3-Million-Advertiser Milestone

The Importance Of Second-Tier Links

Anchor Content: The Key To Content Marketing Success

What Content Marketers Can Learn From 7 PR Wins And Fails

When Digital Retail Gets Real (Literally)

Generating Leads On Facebook: What You Need To Know

MarTech Today: Geomagnetic Positioning, Automatic Personas & Top Website Tools

AdRoll Launches SendRoll For Email Retargeting

Instagram Video Slowly Gains Traction Among Brands After 3 Years

Search News From Around The Web

Industry

Googler Maile Ohye on What Matters for SEO in 2016 #SMX, BruceClay.com

Googler Speaks Out about Manual Actions #SMX, BruceClay.com

How Dynamic Ads Can Supercharge Your SEM Campaigns, BruceClay.com

Internet Marketing Optimization - Beacons: Opportunities, Limitations & How Marketers Can Use Them Today #SMX, BruceClay.com

SEO - Getting AMP'd: What You Need To Know About Accelerated Mobile Pages & Google #SMX, BruceClay.com

SEO - Linkless Attribution Theater Presentation by Duane Forrester #SMX, BruceClay.com

An Update on fast Transit Routing with Transfer Patterns, Official Google Research Blog

Customer Match: How Email Marketing Is Revolutionizing Paid Search, BruceClay.com

Getting Started with Twitter Ads #SMX, BruceClay.com

Local & Maps

Google Bulk Allows Photo Uploads …. Finally, Mike Blumenthal

How SMBs Can Leverage SMS, Mike Blumenthal

Is Google Finally Nuking Unverified Plus Pages?, Mike Blumenthal

Searching

Google Working On Conversational Shopping - Voice Search Shopping, Search Engine Roundtable

Search Challenge (3/2/16): Finding out about a concept (part 2), SearchReSearch

SEO

AMP Content Will Appear in Other Parts of Google Search, thesempost.com

AMP NewsLab Office Hours in your language, Official Google Webmaster Central Blog

Early Signs Of A Google Search Update?, Search Engine Roundtable

Google News Carousel Only For AMP Pages, But List View Can Show Non-AMP Pages, Search Engine Roundtable

People Submitting Good Spam Reports Get Higher Priority With Future Ones, thesempost.com

Varvy Tools Makes A Google Guidelines Testing Tool, Search Engine Roundtable

Search Marketing

The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog, ProBlogger

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