SearchCap: Google Click To Call, App AdWords & Google Dance

Featured story

App marketers can now upload customer IDs to AdWords for targeting on Google Display Network   Mar 7, 2016 by Ginny Marvin The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices.

From Search Engine Land

Google Dance 2016: The recap post   Mar 7, 2016 by Danny Sullivan Over 500 search marketers gathered at Google last week for a revival of its annual Google Dance celebration offering food, drinks, fun and knowledge.

What different consumer groups really want from local business websites   Mar 7, 2016 by Myles Anderson Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!

SMX West recap: Using search science for keyword research   Mar 7, 2016 by Casie Gillette What role should keyword research play in your search marketing strategy? A very important one, argued SMX West speaker Tony Verre. Contributor Casie Gillette recaps Verre’s tips from last week’s conference.

Google tests clickable phone numbers in organic search results   Mar 7, 2016 by Barry Schwartz Google is now experimenting with click to call on the organic side. They’ve done this with ads and local before.

Be There. Introducing The Bing Network.   Mar 7, 2016 by Sponsored Content: Bing Ads At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the intelligence that spans not just across Microsoft products but across platforms and across partners. Bing Network connects you to the moments that matter by being in the products people use every […]

Google Experimenting With Local Business Cards In Search Results   Mar 4, 2016 by Greg Sterling Experimental feature allows local businesses to promote specific content, which can be shared directly from the “card carousel.”

Google’s Candidate Cards Being Tested For Businesses?   Mar 4, 2016 by Matt McGee A local business has been spotted using the equivalent of Candidate Cards to add content directly into Google’s search results.

From Marketing Land

WordPress releases plugin to support Facebook Instant Articles

IAB primer outlines anti-ad blocking choices for publishers — and their risks

Where will SEO go this year?

Why copying campaigns between search engines misses opportunities

Up close at SMX West 2016: Advanced audience targeting

How marketers should adjust to Google’s new search ad display

Facebook closes Atlas’s video ad-serving gap, widens sales measurement

Class action suit accuses Google of stealing “face prints” without permission

Your 6-point spring cleaning content marketing checklist

MarTech Today: Facebook Messenger, new metrics for martech & “Right To Be Forgotten”

DSP Trade Desk adds native ad support, with Sharethrough as first integrated SSP

Forrester Wave Report Names Top Four Social Listening Tools

Search News From Around The Web

Industry

How to Care for Your Shopping Campaigns at SMX, BruceClay.com

Google Asked to Remove 100,000 'Pirate Links' Every Hour, TorrentFreak

Local & Maps

Link from Legend of Zelda is now exploring Google Maps, The Verge

Link Building

Be Bold: 4 Uncommon Types of Content That Attract Hundreds of Backlinks, quicksprout.com

How To Get All Your Links for Specific Anchor Text, Majestic Blog

How to make an effective link building strategy, Vertical Leap

Searching

How to Optimize & Validate AMP Pages in WordPress, Pedro Dias

Answer: Finding out about a concept (part 2), SearchReSearch

Answer: Where is everybody moving to?, SearchReSearch

SEO

The Complete SEO Strategy That Increased Our Blog's Search Traffic by 89% (in 3 months), ahrefs.com

5 Underrated Google Search Console Features, Marketing Mojo

Basic SEO training: don't over-optimize, Yoast

Google On Crawling JavaScript Sites & Progressive Web Apps, Search Engine Roundtable

March 2016 Google Webmaster Report: AMP, Penguin, Amit Singhal & Google Dance, Search Engine Roundtable

Match Your Local SEO to Your Business Type with the Local SEO Checklist, Moz

Mobile, Direct Search and More: What Lies Ahead for SEO?, semrush.com

Using Google AdSense Hurts Mobile User Experience, Violates Google’s Own Guidelines, Bill Hartzer

Why Google Direct Answers Can Drive Traffic to Your Site, Stone Temple

SEM / Paid Search

Bad Self-Managed Campaigns Have Soured Many SMBs on Paid Search, LSA Insider

Perform Excel Lookups With Multiple Criteria, PPC Hero

Search Marketing

Video: Google Update, Penguin, Spam, Voice Shopping & SMX, Search Engine Roundtable

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