Tuesday, 5 April 2016

SearchCap: Google AdWords app streaming, Bing March Madness & more









Featured story

Google launches Trial Run Ads for apps in search results to let users play before installing
Mar 14, 2016 by Ginny Marvin
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.


From Search Engine Land


Is modern SEO more than the sum of independent parts?
Mar 14, 2016 by Jayson DeMers
Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible.


Google Posts are going to kill (at) local SEO
Mar 14, 2016 by Andrew Shotland
Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?


Bing launches March Madness search answers, brackets and predictions
Mar 14, 2016 by Barry Schwartz
Bing lays out their predictions for March Madness and gives you the schedule, teams and the live results for 2016.


Consumers shape new world of search advertising
Mar 14, 2016 by Sponsored Content: Bing Ads
Since Bing entered the search space just over six years ago, the landscape has transformed and technology has advanced, and the changes are only accelerating. In a time of limitless expectations and technology, consumers are continuing to reshape the search landscape as they look at devices and services to help them do and achieve more. […]





From Marketing Land

How to amplify your already spectacular SEO to be super-crazy successful

Handling negative reviews: an interview with Jay Baer

“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016

App streaming comes to Google search ads: Android users can try out apps for 10 minutes

How “customer obsession” can focus your marketing tech selections

Make new friends, but keep the old: 3 opportunities for uncovering revenue from your existing customers

The “social iceberg”: The data on 1:1 marketing may surprise you

Google fails in bid to overturn Russian “no default Android apps” ruling

How to create your own digital newsroom

Customer Service 101: Three things you can do today to win over your customers

MarTech Today: Google Search Console warnings, SEO audits & Rank Ranger’s SERP tool

MarTech Landscape: What is a supply-side platform (SSP)?

Alliance for Audited Media launches its ad blocker detection service

Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)

Search News From Around The Web

Local & Maps

4 Tips For Better Client Onboarding, PPC Hero

Google Earth Imagery update - February 2016, Google Earth Blog

Google Local Guides Can Now Add Photos In Their Reviews In Google Maps App, Search Engine Roundtable

Link Building

How to Use SEMrush to Find Guest Blogging Opportunities, SEMrush

Searching

Answer: Do you know the way..., SearchReSearch

SEO

4 SEO Hacks for Better Mobile Marketing, Online Marketing Blog

Google Confirms They Do Use Site Wide Signals For New Pages, Search Engine Roundtable

Google Says Content In aside Tag Treated Similar To Other Content On The Page, Search Engine Roundtable

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