SearchCap: Apple search ads, Google trending auto complete & more

Featured story

Google opens home service ads to HVAC services and electricians Apr 15, 2016 by Ginny Marvin The local ad product is also now available in Sacramento, CA.

From Search Engine Land

Google local results get additional search filters on mobile Apr 15, 2016 by Barry Schwartz Google shows additional search filters for the local pack based on the searcher’s location and history.

10 ways link building has changed over the last 10 years Apr 15, 2016 by Jayson DeMers Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.

Search in Pics: Real-life keyword spam, alphorns at Google & more Apr 15, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google NYC views: Source: Google+ Google Cambridge #EveryoneWelcome: Source: Google+ Alphorns at Google Switzerland: Source: Google+ […]

5 tips for leading a strong PPC team Apr 15, 2016 by Jeff Baum Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader.

Report: Google is testing trending topics in auto-complete search results Apr 15, 2016 by Barry Schwartz A new Google experiment was captured by Mashable’s Samantha Murphy Kelly showing Google showing trending searches in their auto-complete.

Report: Apple building AdWords-like ad product for the App Store Apr 14, 2016 by Greg Sterling AdWords for the App Store could be potentially very useful for developers and lucrative for Apple.

From Marketing Land

Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook

HTTP to HTTPS: An SEO’s guide to securing a website

How I use my marketing technology stack (SEO edition)

How to adjust SEO strategy to Google’s new SERP ad layout

6 remarkably effective ways to get higher conversions on your mobile site

How to ensure your campaign uses the best-available targeting data

MarTech Today: The bots era, the TacoBot & HTTP to HTTPS

Data: Cross-device campaigns 60 percent better than PC-only for offline conversions

Is an RTB supply crisis looming? Ad buyers and sellers debate

Report: News organizations don’t get much out of Twitter

New Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR mode

Search News From Around The Web

Industry

Read UC Davis’ contracts to repair online image, The Sacramento Bee

Link Building

Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward - Whiteboard Friday, Moz

When Penguin Begins Rolling Out, Google Will Post An Announcement, Search Engine Roundtable

Searching

Google Brings Back the Old Weather Cards, Google Operating System

SEO

Why Is Google Punishing Media for Old Content?, blog.searchmetrics.com

Footer & Boilerplate Content Is Not Penalized But Not Seen As Primary Content Says Google, Search Engine Roundtable

Google Says Even If You're Hit By One Algorithm, You Can Rank Higher Over Time With Other Algorithms, Search Engine Roundtable

Google Search Console API Gets Pagination, Linked From Crawl Errors & Clearer Quotas, Search Engine Roundtable

Implementing Hreflang? Google Recommends Hreflang Sitemaps, thesempost.com

Text to HTML Ratio: Not Something Google Looks At, thesempost.com

SEM / Paid Search

6 Keys to Great PPC Ad Copy, Portent

Yet Another Update: Yandex Advertising News Q2 2016, Russian Search Marketing

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