SearchCap: Google in-depth articles, expanded text ads & search console emails

Featured story

Google Search Console now lets you unsubscribe from some email notifications Apr 26, 2016 by Barry Schwartz Finally, after much feedback from webmasters, they can now unsubscribe and mute email notifications from the Google search console.

From Search Engine Land

Google brings back in-depth articles to search results after 17-day outage Apr 26, 2016 by Barry Schwartz Google seems to have fixed a bug with their search results interface, bringing back the “in-depth articles” section for some queries.

In new test for Google text ads, headlines are expanded without sacrificing ad copy Apr 26, 2016 by Ginny Marvin With right-side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.

Dynamic remarketing: not just for retailers anymore Apr 26, 2016 by Laura Collins Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.

Metrics blindness: Why it’s harming your link dev efforts Apr 26, 2016 by Julie Joyce Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts.

Google testing a slimmed-down version of the local box Apr 26, 2016 by Barry Schwartz Google is testing a minimalist version of the local box in the mobile search results. My best guess: It is a version for slower internet connections.

From Marketing Land

YouTube updates mobile home page layout & recommended video feature

Five reasons why GTIN should be your new favorite Google Shopping acronym

YouTube launches 6-second Bumper video ads to extend TrueView campaigns

The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource

3 signs your small business should forego social media, and what to do instead

PaperG, now “Thunder,” offering cross-channel creative tools for display and social

The need for speed in email marketing

3 techniques to keep your content from being ignored

OpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile web

MarTech Today: Videology uses Nielsen for online/TV targeting, illegal ad-blocking in the EU & understanding DMPs

Adobe launches rebranded Sign, now integrated with its Marketing Cloud

Why “near me” is critically important for multi-location businesses

Improve internal linking for SEO: Calculate Internal PageRank

Search News From Around The Web

Industry

23 brilliant non-SEO tools to boost your agency’s productivity, State of Digital

Google Dominance Grows with Mobile Search, RKG Blog

Local & Maps

Google Earth preferred seasons for gathering imagery, Google Earth Blog

Searching

Bing Ads Testing High Contrast Bolding of Keywords in Search Results, thesempost.com

In-Depth Articles Returning To Google's Results?, Search Engine Roundtable

Six searches that show the power of Google, BBC News

SEO

AMP Research by SEO PowerSuite, link-assistant.com

Google's Reasonable Surfer Patent Updated, SEO By The Sea

How to Recover from the Penguin Algorithm In Less Than 1 Hour, SEO Theory

SEM / Paid Search

How PPC Can Help Identify Your Target Market, Metric Theory

Search Marketing

How to Do Effective Keyword Research, Marketing Mojo

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