SearchCap: Google local ads, Google searches podcasts & more

Featured story

Serial fans rejoice — You can now listen to podcasts directly in Google app on Android Apr 20, 2016 by Amy Gesenhues Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab.

From Search Engine Land

Google makes 2 ad updates that will affect local search marketers Apr 20, 2016 by Ginny Marvin Ads now appear in Local Finder results, plus ads display differently in Google Maps.

Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8) Apr 20, 2016 by Lori Weiman How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.

From Marketing Land

How to succeed with pay-per-call marketing in a mobile-first world

Report: 74% of B2B content marketers have a strategy; only 22% rate it effective

Google News gets AMP’ed with new carousel feature, more stories in the feed

Insightpool adds Facebook Topic Data to its Audience Insights product

Facebook adds TRP buying features for brands extending TV ads to mobile

Content monetization platform Piano launches Composer for content personalization and paywalls

As search changes, Google changes

Thinking smarter: Take your SEO work to the next level

Email deliverability issues? Here are the 5 questions you should be asking

5 must-do push notification best practices for mobile marketers

Europe says Google broke antitrust law with app rules, Android contracts

5 exercises to strengthen your social media marketing skills

MarTech Today: YouTube’s 360-degree live video, Microsoft Pulse adds video & app-less beacons

Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down

Search News From Around The Web

Local & Maps

Google Hotel Local Packs Now Showing Paid Tag, Mike Blumenthal

Google Maps Local Pack Still May Show Duplicates, Search Engine Roundtable

Searching

Search Challenge (4/20/16): An architectural plant?, SearchReSearch

SEO

A Google Featured Snippet Pulled From The Comments Section, Search Engine Roundtable

Battleground Mobile: Why (& How) to Prepare for the Future, Moz

Google Says Sites That Had Manual Actions May Also Suffer From Algorithmic Penalties, Search Engine Roundtable

Google's New Android GoogleBot Smartphone User-Agent Did Go Live, Search Engine Roundtable

Rank Tracking; Is It Useful in Modern SEO?, authoritylabs.com

SEM / Paid Search

New! Manage insertion orders on behalf of your clients, Bing Ads Blog

11 Tips for Low Budget PPC Advertisers, Portent

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