SearchCap: Google local pack mini reviews, DuckDuckGo scores & more

Featured story

DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report Apr 5, 2016 by Amy Gesenhues The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers.

From Search Engine Land

Dark search, dark social & everything in between Apr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic.

7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) Apr 5, 2016 by Aleyda Solis According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise.

Google tests displaying review snippets in the local 3-pack Apr 5, 2016 by Barry Schwartz Google now may show a single review in the 3-pack. This was caught being tested in the wild.

From Marketing Land

Marketing technologists: Here are eight steps to boost your info security

How to find relevant and proof terms for your content

The 4 Cs: A recipe for precise remarketing campaigns

Content marketing’s echo chamber

Merger of Experticity and ReadyPulse combines offline and online influencers

Kik opens Bot Shop to encourage more fun and engaging chat

Are longer tweets better tweets? We analyzed 4,700 tweets to find out

Data-driven storytelling: the intersection of numbers and narrative

How to beat the competition in share of voice & share of market

Twitter will sell one-third of ads in NFL Thursday game streams

Three ways to foster brand devotion in the Age of the Customer

For agencies, losing is the best way to win

Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds

MarTech Today: Instagram’s algorithm, personal assistants & marketing automation

Amazon expands Pay with Amazon through new Global Partner Program

MarTech Landscape: What is a demand-side platform (DSP)?

Search News From Around The Web

Industry

Dell Earns seoClarity’s Search Experience Award for Synergy, prnewswire.com

Local & Maps

Android Auto launches in 18 new countries, including Brazil, India and Russia, TechCrunch

Google My Business Expands Latitude & Longitude Data Upload For All Locations, Search Engine Roundtable

How much data do different types of imagery need?, Google Earth Blog

Video Deep Dive: Google Local Maps Spam, Is it Worth it?, Local University

Link Building

31 Things We Learned When Majestic’s Dixon Jones Visited Koozai, Koozai

The 2016 State of Link Building Survey - Results & Analysis, Moz

Searching

Answer: Body modifications?, SearchReSearch

Bing Testing Huge Oversized Text for First Result Title, thesempost.com

Google search now provides access to basic healthcare information in India, TechCrunch

SEO

5 Features of a Perfectly SEO-Optimized Homepage, Search Engine Guide

App Rankings & Competitor Keywords, Searchmetrics

Google Says Don't Worry If Toolbar PageRank Doesn't Flow With HTTPS Migration, Search Engine Roundtable

Google Says Going HTTP/2 Doesn't Have A Direct SEO Benefit, Search Engine Roundtable

hreflang: the ultimate guide, Yoast

Should You Publish a Post about RankBrain?, IrishWonder

SEM / Paid Search

7 Ways You Can Ensure Organization In PPC, PPC Hero

Campaign Analytics Expires this October- Are You Ready?, Bing Ads Blog

Stop Annoying People: How to Create Ads People Want to See, semrush.com

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