SearchCap: Google mobile friendly warning, Bing HackerRank & more

Featured story

Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.

From Search Engine Land

Google My Business iOS app now lets business owners manage holiday & special hours Apr 7, 2016 by Barry Schwartz Google has updated the iOS version of their Google My Business app to let you set holiday hours, but the app seems to have frozen for me.

Searchmetrics now shows where your app appears in App Packs Apr 7, 2016 by Barry Levine Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking

Keyword research: a key element of SEO & content marketing Apr 7, 2016 by Trond Lyngbø Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.

What they don’t tell you about SEO Apr 7, 2016 by Matthew Barby Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.

Google Search Console now sending PageSpeed update notifications Apr 7, 2016 by Barry Schwartz If you are running an outdated PageSpeed install from Google, Google will let you know via the Google Search Console notification center.

Google warns site owners their site is not mobile-friendly in mobile search results Apr 7, 2016 by Barry Schwartz A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners.

Pandit Ravi Shankar Google doodle honors the famous Indian musician & his sitar Apr 7, 2016 by Amy Gesenhues A huge influence on the Beatles’ George Harrison, Shankar is credited with introducing Indian music to the world.

From Marketing Land

New “Emotit for President” app measures your emotional response to Clinton, Trump, et al

Report: Google/Alphabet and Verizon mulling Yahoo buyout

Facebook Messenger has new ways for brands to meet its 900 million users

4 top brands on Snapchat that are having just as much fun as their followers

Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

3 web UX personalization tools for code haters

How to map keyword strategy to B2B buyer intent

Android sales make global gains, iPhone SE is slow out of the gate — Reports

Marketers mustn’t be afraid to click on ads

Want consumers to be more loyal? Be more social.

MarTech Today: Facebook expands Live Video, tag management and DMPs, & VR vs. AR

Facebook puts the spotlight on Live with rare Hollywood event

Segment adds more data sources besides apps and sites to its hub

Search News From Around The Web

Local & Maps

How much historical imagery is there in Google Earth?, Google Earth Blog

Link Building

Estimating what Trust Flow you need in a vertical, Majestic Blog

The Longevity of Links for SEO, Point Blank SEO

SEO

Beyond Google’s 10 Blue Links, seosmarty.com

Common SEO Problems With E-Commerce Site Launches, thesempost.com

How much does SEO cost?, semrush.com

How Social Media Affects SEO #SEOcafe, semrush.com

Selecting Entities on Sites and Performing Tasks On Them Through Google, SEO By The Sea

SEO in the Premiere League, sistrix.com

The Technical Audit Checklist Made for Human Beings, Distilled

Why Do Some Google Manual Actions Seem Automated, Search Engine Roundtable

Why Now, More Than Ever, SEO Is Not Just About Google, Moz

SEM / Paid Search

Optimizing PPC for B2Bs with Imperfect Back-End Data, Metric Theory

Reddit r/PPC Asked David Szetela About All Things Paid Search, BruceClay.com

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