SearchCap: Google purple ads, Shopping ads & more

Featured story

Google testing purple "Ad" label in Maps Apr 25, 2016 by Ginny Marvin The ad label matches the advertiser’s pin on the map.

From Search Engine Land

Five reasons why GTIN should be your new favorite Google Shopping acronym Apr 25, 2016 by Matt Lawson Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.

The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource Apr 25, 2016 by Wesley Young Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses.

William Shakespeare Google Doodle celebrates iconic writer & England’s St. George Day Apr 23, 2016 by Amy Gesenhues Born in 1564, Shakespeare’s work has shaped four centuries of literature.

From Marketing Land

Publisher ad-blocking-detection could be illegal in EU without user consent

Video ad platform Videology now utilizes Nielsen data for combined online/TV targeting

How to tailor your app display ads to targeted segments

[VIDEO] Marketing Land Live #10: Who’ll buy Yahoo, 20 years of search & more

The Apple Watch is a flop — or is it?

A new approach to measuring “engagement” on content-heavy sites

Google, Microsoft agree not to fight proxy regulatory battles against one another

MarTech Today: Online-offline attribution from Google, Sito Mobile & Go2mobi, & the importance of “near me”

MarTech Landscape: What is a data management platform (DMP)?

Startup SolidOpinion offers “Promoted Comments” for publishers

Search News From Around The Web

Industry

Global SEO Strategizing 2016: An Interview with Motoko Hunt, State of Digital

Local & Maps

Deleting Old Inside Street Views On Google Maps Is Not Easy, Search Engine Roundtable

Link Building

Link Data Advice from Duane Forrester Part 2, Majestic Blog

SISTRIX now augments their link-database with Majestic-data, sistrix.com

Searching

Answer: An architectural plant?, SearchReSearch

SEO

Can We Predict the Google Weather?, Moz

Google Doesn't Have A Bandwidth Ranking Signal, Search Engine Roundtable

RankBrain: Why Does Google Use It?, Stone Temple

Today Is World Penguin Day But No Google Penguin Update, Search Engine Roundtable

SEM / Paid Search

A new Java framework for large-scale AdWords API alerting, Google Ads Developer Blog

All That Glitters Isn't PPC Gold, PPC Hero

How to Reverse Engineer Your Competitor’s PPC Strategy, Ignite Visibility

Search Marketing

Spring Advertising Trends: Consumer Search Checklist, Yahoo Advertising

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