SearchCap: Google gas, link profiles & more

Featured story

Google displaying gas prices in the local 3-pack Apr 13, 2016 by Barry Schwartz Now you can get the prices for filling up your tank in the Google results when searching for gas.

From Search Engine Land

How checking your link profile can save your site Apr 13, 2016 by Pratik Dholakiya Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren’t vigilant, toxic backlinks can lead to ranking penalties.

How to adjust SEO strategy to Google’s new SERP ad layout Apr 13, 2016 by Dan Bagby Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.

A script to set recurring monthly budgets in AdWords Apr 13, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.

From Marketing Land

6 simple steps to connect with mobile customers

Using conversion lift reporting: Best practices

Google counters header bidding with exchange bidding for Dynamic Allocation

Google Analytics’ new User Explorer report shows individual, anonymized website interactions

Watch Facebook’s CTO take a selfie in virtual reality

Google Analytics adds more AdWords reporting capabilities

Facebook talks VR at Facebook F8 keynote

BuzzFeed’s exploding watermelon video proves Facebook Live is no joke

Google takes on clickjacking

The future of digital advertising: Ads that look back

WordPress 4.5 now available, adds responsive design previews, faster image loading

MarTech Today: Facebook’s Messenger platform, Nielsen’s Marketing Cloud & Google Voice Access

How I sent Mark Zuckerberg flowers using a Facebook Messenger bot

Facebook exposes Page posts’ Reaction counts through new API

Facebook Messenger positioned as replacement for mobile web, apps & SMS

Social management system Hootsuite adds new APIs to open up its platform

Search News From Around The Web

Local & Maps

Now Google My Business Lets You Set Special Hours In Card View, Search Engine Roundtable

What’s that image: Earthquake, train crash and floods, Google Earth Blog

Link Building

Using Content Marketing For Links? You Might Be Doing it Wrong, Builtvisible

Searching

Answer (part 2): When you want just the headlines..., SearchReSearch

Search Challenge (4/13/16): How well do medical results stand the test of time?, SearchReSearch

SEO

3 Simple Steps to Blog Post SEO, semrush.com

Google On Redirecting vs 404ing Products That No Longer Exist, Search Engine Roundtable

Top 12 Moz Pro Enhancements in Q1 — Plus a Glimpse Into the Future, Moz

Webmasters Begin Getting Deceptive Site / Social Engineering Detected Warnings, Search Engine Roundtable

What SEO Professionals Can Learn From Parents: Conquering The Silly Challenges, semrush.com

What Signals of a Quality Web Page: E-A-T (Expertise, Authoritativeness, Trustworthiness) and More, seosmarty.com

SEM / Paid Search

New "callout" feature on Yandex Direct to increase CTR, russiansearchtips.com

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