SearchCap: Bing Ads social extensions, Google adpocalypse & more

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Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr Mar 18, 2016 by Ginny Marvin The new ad extension is in beta in the US.

From Search Engine Land

Doodle 4 Google 2016 student winner pays tribute to her African heritage Mar 21, 2016 by Amy Gesenhues Washington, D.C. 10th grader says she wanted her artwork not only to turn heads, but souls, as well.

Why costs for local SEO campaigns vary Mar 21, 2016 by Jenny Foster Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down.

5 dos and don’ts of managing a new international PPC account Mar 21, 2016 by Pauline Jakober Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge.

Google’s right-side Adpocalypse: What really happened (DATA) Mar 21, 2016 by Larry Kim When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.

Vernal Equinox Google doodle welcomes the first day of spring Mar 20, 2016 by Amy Gesenhues The animated doodle has replaced Google’s logo on many of its home pages in the Northern Hemisphere, leading to a search for “vernal equinox.”

From Marketing Land

Google Now allows content blocking from publishers and sources you don’t like

Get up close with PPC KPIs to improve your performance

Local SEO beyond the browser

Survey: More than half of customers will defect unless their feedback is recognized

The new normal: Changing the dynamics between brands and shoppers

Twitter celebrates brands and advertisers on its 10th birthday

Infographic: The 2016 Marketing Technology Landscape

5 steps to leverage the power of affiliates in your email marketing

10 tactics for handling haters on Facebook

On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter

MarTech Today: Twitter’s algorithmic rollout, real-time search algorithm updates & IT purchasing by CMOs

Startup YesPath launches AI-driven platform that automatically targets marketing content

Usermind launches its platform as “glue between systems” that shows what works

Twitter’s Jack Dorsey: 140-character limit is staying

Search News From Around The Web

Industry

Google Is Shopping for Cloud Companies. On List: Namely and Shopify., Re/code

Playing Somewhere Over The Rainbow With Google Doodles, Search Engine Roundtable

Searching

Google Local Restaurant Search Autofilters On Best, Cheapest Like Phrases, Mike Blumenthal

Answer: Finding out about a technical conference..., SearchReSearch

Google 404s 466453.com; Their Old SMS Search Feature, Search Engine Roundtable

Google Now Lets You Block Cards From Showing Specific News Sources, Not Just Previously Visited Sites, androidpolice.com

Moz: Google Showing More "People Also Ask" Box To Searchers, Search Engine Roundtable

SEO

Perfect Your Search Strategies Without Keyword Stuffing, semrush.com

URL Structure for SEO and Usability, Pedro Dias

Why You Need an SEO Learning Program (Here’s Why #60), Stone Temple

SEM / Paid Search

Bing Ads Pulling Landing Page Content for Ad Description, thesempost.com

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