SearchCap: Google TV, AdWords annual livestream & more

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Call for entries: the 2016 Search Engine Land Awards Apr 21, 2016 by Search Engine Land Do you produce award-winning results in search marketing? Enter the 2016 Search Engine Land Awards (aka #TheLandys) to be recognized for your work in SEO and/or SEM today!

From Search Engine Land

Better in-store attribution is here Apr 21, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.

Google’s annual livestream of AdWords and Analytics news to be held May 24 Apr 21, 2016 by Ginny Marvin New research and product announcements will again largely revolve around mobile.

Top 9 reasons Google suspends local listings Apr 21, 2016 by Joy Hawkins Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them.

Google to display TV station listings & times for searches on your favorite shows Apr 21, 2016 by Barry Schwartz Google adds some features to their television search by including live network air times for TV-related queries.

From Marketing Land

Survey finds most SMB advertisers on Facebook spend less than $50 per month

Get your mobile apps in shape with these 7 engagement practices

Katch pulls the plug on its live video sharing & storage platform; will shut down May 4

Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)

US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high

Facebook starts counting time spent when ranking links in people’s feeds

Automated CRM Signpost ups its game with built-in AI agent

Google Analytics’ mobile app gets a major upgrade on iOS & Android

How to ask customers for reviews (and actually get them)

Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices

What’s your brand’s story, anyway?

MarTech Today: AMPing up Google News, InsightPool adds Facebook Topic Data & Piano’s Composer for personalization

LiveWorld launches first public tool — a high-speed management platform for social conversations

Search News From Around The Web

Industry

Queen's Award Winners & Proud, Majestic Blog

Link Building

How Long Does Link Building Take to Influence Rankings?, Moz

How to Earn Links, semrush.com

Link Building Roundup of the Classics, theupperranks.com

Searching

Microsoft Translator Adds Image Translation to Android, Microsoft Translator Team Blog

SEM / Paid Search

AdWords Income Targeting for Lead-Gen Advertisers, Metric Theory

Ask and You Shall Receive: The Humanization of Search, Bing Ads Blog

Do You Need To Be A “Data Nerd” To Be Great At Paid Search?, PPC Hero

The Perfect Marriage of Art and Science in Storytelling, Bing Ads Blog

Search Marketing

Assessing Russian Keywords: Spelling & Grammar Errors, Russian Search Marketing

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by April 16 to lock in the lowest rates available.

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