SearchCap: Google penalties, Google appeals & more

Featured story

Mississippi attorney general's "conspiracy to censor the internet" back on as appeals court rules against Google Apr 11, 2016 by Greg Sterling Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns.

From Search Engine Land

Don’t trust Google to structure your local data Apr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.

The evolution of SEO Apr 11, 2016 by Winston Burton Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?

Google penalizes sites for unnatural outbound linking Apr 11, 2016 by Barry Schwartz Check your Google Search Console message center. Google sent out outbound link penalties over the weekend.

Understanding intent through voice search Apr 11, 2016 by Sponsored Content: Bing Ads Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most. Today’s digital assistants, […]

From Marketing Land

SurveyMonkey adds mobile analytics to its resume

Top 10 YouTube ads in March: New Always #LikeAGirl spot ranks No. 1 with 18M views

[VIDEO] Marketing Land Live #8: Facebook Live video, Tweet length research & more

Reminder: April 12 webcast — “Mapping the Value of Your Customer’s Experience”

Visual analysis of AdWords data: a primer

5 customer-centric metrics to implement today

Streaming social: What marketers can learn from Netflix’s social strategy

Test & validate your HTML5 display ads with new IAB tool

Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger

MarTech Today: Marketing platform for chat apps, AdWords data visualization & more

Understanding intent through voice search

Newspapers try to block Brave browser’s ad-substitution business model

Keyword research: a key element of SEO & content marketing

Search News From Around The Web

Industry

Google receives threat at HQ, police say, CNET

Mobile search company Quixey swaps CEOs, TechCrunch

What is working at Google like: Insiders reveal worst parts, BGR

Local & Maps

Google My Business Guidelines – MIA, Mike Blumenthal

Apple Maps public transit data comes to Portland, Oregon, appleinsider.com

Google Earth Imagery update – March 2016, Google Earth Blog

Google Local Guides App Bug Slows Local Reviews, Search Engine Roundtable

Link Building

4 Ways to Boost the Conversion Rates of Your Link Building, quicksprout.com

Searching

Should Google be trying to control our decision-making?, State of Digital

Twiggle Raises $12.5M To Bring Human Context To Search, geektime.com

SEO

Google Issuing Structured Data Warnings, 4Ps Marketing

Google Says Mixing Responsive, Dynamic Serving & Separate URLs Is Still Mobile Friendly, Search Engine Roundtable

Large Number of EasyRecipe Plugin Users Hit With Manual Action, thesempost.com

The Ultimate Guide to RankBrain, Ignite Visibility

SEM / Paid Search

Bing Ads Enters the Spotlight at Advertising Week Europe 2016 #BingBites #AWEurope, Bing Ads Blog

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by April 16 to lock in the lowest rates available.

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA Events | Advertise | Contact Us