SearchCap: Google expands Featured Snippets, penalizes free product reviews & more

Featured story

Google's manual action penalty this weekend was over free product reviews Apr 12, 2016 by Barry Schwartz The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.

From Search Engine Land

Study: Sales, keywords & fulfillment correlate with Amazon search rankings Apr 12, 2016 by Greg Finn Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce.

Google now blocks searchers from sites with deceptive download buttons Apr 12, 2016 by Barry Schwartz Google is now serving a big red warning to searchers before they go to websites with deceptive download buttons.

Google adds Featured Snippets to 10 new European locales Apr 12, 2016 by Barry Schwartz Google expands featured snippets in 10 new European locales, expanding it to more than 20 different regions.

Social advertising? Earned/owned social? Get the latest tactics at SocialPro. Apr 12, 2016 by Search Engine Land We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; and those responsible for both. Marketing Land’s SocialPro is for you, regardless of which description best fits you. SocialPro features sessions jam-packed with paid social tactics, organic social best practices and solutions to thorny issues shared by all social media […]

2016 State of Link Building Survey coverage Apr 12, 2016 by Andrew Dennis What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power.

Develop free, lightweight attribution insights for your paid & organic channels Apr 12, 2016 by Chris Liversidge Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.

Act now: SMX Advanced super early bird rates expire this Saturday Apr 11, 2016 by Search Engine Land SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store: 30+ sessions, keynotes and workshops featuring results-producing strategy and tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A sessions that solve the search marketing challenges you’re confronting and inspire you with new […]

From Marketing Land

Facebook brings its Instapaper-like Save button to wider web

Facebook’s Messenger Platform launched, allows businesses to build bots

Forrester Consulting study confirms that best-of-breed marketing stacks are “thriving”

Don’t trust Google to structure your local data

The evolution of SEO

Nielsen launches Marketing Cloud with eXelate infrastructure

Sci-fi film and video game studios find the way into the mainstream via social media

The road map to personalization

Sales rank & fulfillment play a major role in Amazon search visibility

MarTech Today: Brave browser’s ad-substitution, SurveyMonkey’s mobile analytics & HTML5 ad tool

Google Voice Access beta enlarges role for voice, conversational device interaction

Twitter Awards to recognize innovative ad campaigns

Search News From Around The Web

Industry

Creating a world that works for everyone with Google Impact Challenge: Disabilities, Official Google Blog

With Google's Gary Illyes & John Mueller On Vacation Will Google Launch Penguin 4.0?, Search Engine Roundtable

Local & Maps

Google My Business App For iOS Now Available For Download, Search Engine Roundtable

Link Building

Don't NoFollow All Links for Outbound Link Manual Action Recovery, thesempost.com

How to Use AnswerThePublic to Create Local Linkable Content, semrush.com

SEO

Examining Traffic From Google's AMP Carousel, Builtvisible

Analysing Server Log Files For Crawl Data, Branded3

Former Googler Reports Spam But A Week Later, It Still Is In Search Results, Search Engine Roundtable

Google Says Log File Analysis Is Underrated, Search Engine Roundtable

Great Content ≠ Long-Form Content, Moz

How to Check an Enterprise Website for Google Cache Status, Seattle Search Network

How to Use Customer Reviews and Ratings for SEO, Search Engine Guide

Screaming Frog Log File Analyser - The New Must-Have SEO Tool, stateofdigital.com

Should I 301 Redirect Old Product Pages to Existing Category Pages on Sites?, Hobo

SEM / Paid Search

AdWords: Updates to impression share in reporting, Google Ads Developer Blog

Google Testing Additional Structured Snippets Options, serptests.com

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by April 16 to lock in the lowest rates available.

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