SearchCap: AdWords order IDs, Google changes & SEO forecasts

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Now you can capture Order IDs to mitigate double-conversion counting in AdWords Apr 19, 2016 by Ginny Marvin Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag.

From Search Engine Land

Forecast says SEO-related spending will be worth $80 billion by 2020 Apr 19, 2016 by Greg Sterling Report from Borrell Associates argues “marketing services” spending in US is much larger than advertising.

Thinking smarter: Take your SEO work to the next level Apr 19, 2016 by Brian Harnish Columnist Brian Harnish explains how you can streamline your workload and improve client relations through education, planning and communication.

How to check if you’ve screwed up your AdWords account Apr 19, 2016 by Daniel Gilbert Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes.

As search changes, Google changes Apr 19, 2016 by Adam Dorfman Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up?

Learn how to optimize your martech stack with “The Enterprise Guide to Marketing Technology” Apr 19, 2016 by Digital Marketing Depot Today’s marketers contribute more than ever to sales and the bottom line. With so many new marketing technologies emerging every day, how do you know which are essential to your role? And how do you ensure the data you collect has the greatest impact? Read this e-book from Vision Critical and discover how marketing technology […]

From Marketing Land

Microsoft’s user-response Pulse platform now supports on-demand video

Five tips to improve the reach and impact of your social content

Top 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a row

The Ultimate AdWords Extension Quiz

Is a local SEO campaign like a sitcom?

Beacon marketers have new ways around app download requirement

YouTube launches 360-degree live videos & adds spatial audio for on-demand videos

Composition of an online reputation dream team

4 ways to improve your email marketing production process

MarTech Today: Bids for Yahoo, thinking like a data company & 20 years of search engines

Unifying the customer experience across channels

Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]

Search News From Around The Web

Link Building

Google Play Suggesting Anchor Text Usage For Marketing Links, Search Engine Roundtable

Searching

Google's Package Tracking Card, Google Operating System

Helping people stay informed and connected in Japan and Ecuador, Official Google Blog

SEO

Generating SEO growth on a budget, Branded3

Google AMP & New Relic Incompatible, Search Engine Roundtable

The 9 Most Common Local SEO Myths, Dispelled, Moz

The Effects of Machine Learning on Rankings and SEO, thesempost.com

Why text structure is important for SEO, Yoast

SEM / Paid Search

Mastering mobile monetisation – an AWEurope discussion #BingBites, Bing Ads Blog

Mystified about mobile? Here’s how we see the opportunity, Bing Ads Blog

Showing how YouTube ads drive sales for CPG brands with Oracle Data Cloud, Inside AdWords

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