SearchCap: Google AdWords shopping ads, HERE & more

Featured story

Google makes AdWords Products tab more useful for Shopping campaigns Apr 6, 2016 by Ginny Marvin In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.

From Search Engine Land

Feed your search marketing obsession at SMX Advanced Apr 6, 2016 by Search Engine Land For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll […]

Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google Maps Apr 6, 2016 by Greg Sterling Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform.

How to map keyword strategy to B2B buyer intent Apr 6, 2016 by Derek Edmond To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey.

Brand bidding & PPC optimization: enforcement options (Part 6 of 8) Apr 6, 2016 by Lori Weiman In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.

First modern Olympic games 120th anniversary marked with 4 Google doodles Apr 6, 2016 by Amy Gesenhues Doodler Olivia Huhn created four separate doodles, representing the marathon, shot put, weight-lifting and gymnastic Olympic events.

From Marketing Land

Facebook expands Live video, will put it front and center in mobile app

Mobile marketer Kahuna adds Locales tool for language and location targeting

Dark search, dark social & everything in between

Tag management systems and DMPs — a match made in heaven?

Just when marketers thought things couldn’t change any more, this report shows they will

Why you need to embrace delegation

MarTech Today: Boosting info security, Kik’s Bot Shop & demand-side platforms

A CMO’s View: A “real talk” about Super Bowl ads with Squarespace’s Chief Creative Officer

UK users can now buy Pinterest ads

Medium wants to be publishers’ digital printing press, too

Virtual vs. augmented reality and Apple Watch for your face

Search News From Around The Web

Industry

Google eyes move into political polling work, TheHill

Google reveals own security regime policy trusts no network, anywhere, ever, The Register

Google's Live Webmaster Hangouts Schedule, Search Engine Roundtable

Googlers Do Get PR Training For Webmaster Outreach, Search Engine Roundtable

Local & Maps

NASA and Japan make ASTER imagery available for free, Google Earth Blog

Searching

Search Challenge (4/6/16): When you want just the headlines..., SearchReSearch

SEO

A "More" Core Tour of the 404: Do's and Don'ts for Broken Pages, internetmarketingninjas.com

Be Your Site's Hero: An Audit Manifesto – Next Level, Moz

Does Google Monitor Smartphone Clipboards to Discover New URLs?, Stone Temple

Google Says When Localizing Content, Make Sure Alt Tags For Images Are Also Localized, Search Engine Roundtable

Google Testing The New Penguin Algorithm?, Search Engine Roundtable

How big should blog posts be to rank on Google?, Cornwall SEO

SEM / Paid Search

Bing Ads Testing New Social Media Extensions, thesempost.com

How has the Google PPC Layout Update Influenced Marketing?, Ignite Visibility

Search Marketing

Yandex Search and Content: 3 Useful Advertising Tips, Russian Search Marketing

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