SearchCap: Bing search APIs, Google candidate searches, Google Analytics 360 & more

Featured story

Bing previews new Bing Search APIs Mar 15, 2016 by Barry Schwartz Bing adds tons of features to their Bing Search APIs, which now are REST APIs.

From Search Engine Land

Google 2016 candidate searches now include campaign funding details & search trends Mar 15, 2016 by Amy Gesenhues Since launching candidate cards earlier this year, Google continues to expand its 2016 election-related search results.

New “Uber tab” added to Google Maps Mar 15, 2016 by Greg Sterling Google adds ride-sharing tab to maps to enable more options, faster time to destination.

7 proactive ways to jump-start your SEO before a site launch Mar 15, 2016 by John E Lincoln About to launch a new website? You may think you can’t do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps you can take beforehand to ensure a smooth site launch.

Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th Mar 15, 2016 by Barry Schwartz Google is updating their smartphone user-agent on April 18, 2016. Make sure to test your web site to ensure it will allow Googlebot in.

What your teacher didn’t tell you about optimizing site speed Mar 15, 2016 by Brian Harnish Site speed impacts your search engine ranks, so how can you make improvements? Columnist Brian Harnish details a few ways to decrease page load time for your top-performing pages.

Google Posts now expands to cricket player cards in search results Mar 15, 2016 by Barry Schwartz Business cards, candidate cards, presidential election cards and now cricket player cards are the latest supported in Google Posts.

Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more Mar 15, 2016 by Ginny Marvin The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.

Preparing to relaunch, Jelly wants to bring “humanity” back to search Mar 14, 2016 by Greg Sterling In SXSW conversation Jelly founder Biz Stone discussed #NextSearch with Danny Sullivan and teased the relaunch of his social answers engine.

Bing improves its math skills with interactive times table, geometry calculator & more Mar 14, 2016 by Amy Gesenhues Bing is continuing to build out its educational resources, adding a number of interactive answers for math-related searches.

From Marketing Land

Lord & Taylor Instagram campaign crosses the line, retailer gets spanked by FTC

App data firm App Annie adds advertising analytics with AppScotch acquisition

Is modern SEO more than the sum of independent parts?

Google Posts are going to kill (at) local SEO

Fight ad fraud through innovation… just like the ancient Greeks

Sprout Social’s Landscape optimizes images for the social web

How live audiences in real-time marketing are key to programmatic success

Content marketing and personal branding go hand-in-hand

MarTech Today: Digital newsrooms, SSPs & ad blocker detection

Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”

Search News From Around The Web

Industry

Securing the web, together, Google Online Security Blog

Local & Maps

Making KML files smaller by reducing precision, Google Earth Blog

Link Building

Google On RankBrain Replacing Links & Other Ranking Factors, Search Engine Roundtable

Link Development And Content Marketing: Why, When, How To?, verticalmeasures.com

Were your lost links really deleted?, Majestic Blog

Searching

Metronome Card in Google Search, Google Operating System

SEO

Google Search Analytics Let's You Save Dynamic URLs For Reports, Search Engine Roundtable

How Virtual Assistants Like Siri and Google Now Impact SEO  , SEMrush Blog

The App Store Optimization Checklist: Top 10 Tips, Moz

Were things really better in the good old days?, sistrix.com

SEM / Paid Search

Build Lower Maintenance PPC Campaigns, PPC Hero

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