SearchCap: Google green ad label, HTTPS migration & more

Featured story

Google testing green "Ad" labels in UK Apr 14, 2016 by Ginny Marvin Many users in the UK report seeing the green icons in UK SERPs.

From Search Engine Land

HTTP to HTTPS: An SEO’s guide to securing a website Apr 14, 2016 by Patrick Stox Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.

How I use my marketing technology stack (SEO edition) Apr 14, 2016 by Michael Shearer What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach.

From Marketing Land

Inside the making of Taco Bell’s artifically intelligent, drunk-tolerant TacoBot

The week when digital marketing entered the Age of the Agent Layer

A CMO’s View: How the Grammys & Intel teamed up to create Lady Gaga’s David Bowie tribute

How checking your link profile can save your site

Develop free, lightweight attribution insights for your paid & organic channels

2016 State of Link Building Survey coverage

Proposed EU–US “Privacy Shield” data transfer agreement dead in current form

Stop scattering chum: Use intent data to catch big fish with your marketing automation platform

7 modern ways to significantly boost blog traffic (that only rookies skip)

MarTech Today: Google battles header bidding, the reborn Facebook Messenger & Hootsuite opens up

Study: Facebook users are sharing posts more frequently but liking and commenting less

Search News From Around The Web

Industry

Google removes links on celebrity injunction couple, The Guardian

How technology can help us become more sustainable, Official Google Blog

SEO

How Bloggers Can Fix a Manual Penalty Caused by Compensated Content & Reviews, sugarrae.com

Google: Do Not Replace Mobile / Responsive Sites With AMP, thesempost.com

Using New JavaScript Frameworks? Google's Advice for Crawling, thesempost.com

Using Rel Canonical / Alternate? Ensure it is Above Head Close Tag, thesempost.com

SEM / Paid Search

Capital One Leads Credit Card Advertisers in Paid Search, AdGooroo

Enhanced Tracking Capabilities with Bing UET Tag, Metric Theory

Google AdWords Adds User Access Permissions Export Report, Search Engine Roundtable

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