Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.
Finding the appropriate social media management tool for your business can be a challenge. This free 64-page guide produced by Digital Marketing Depot provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. Also included are questions to ask vendors, plus […]
Register for SocialPro, the premier social media marketing conference and networking platform for marketers. Trump the competition by learning cutting-edge social media tactics. The agenda is posted — see what's in store!
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
Register for SocialPro, the premier social media marketing conference and networking platform for marketers. Trump the competition by learning cutting-edge social media tactics. The agenda is posted — see what's in store!
