SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists

SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists by Amy Gesenhues   Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Microsoft “Three Generations” Campaign Packs Emotional Punch Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes the Internet” ad campaign in the early days of the search engine’s existence. The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast Are you forgetting the “marketing” in your content marketing? Bing Ads Releases Demographics & Reach Data Visualization Marketers can quickly access stats on searches in the US across multiple verticals. What Google’s New Cross-Device Benchmarks Actually Mean For Advertisers As new research proves, users often switch devices before converting. Contributor and Googler Matt Lawson digs deep into cross-device conversions and what they mean for you. Link Building: No Longer About Manipulation Columnist Andrew Dennis discusses the evolution of link building since its early days and reviews the proper (and improper) way to employ today’s major link building tactics. The Case For Niche SEO Specialists Columnist Jayson DeMers argues that when it comes to SEO execution, hiring a team of experts (rather than a single, well-rounded SEO practitioner) can make all the difference. Eiji Tsuburaya Google Logo Celebrates Godzilla Co-Creator On His 114th Birthday The special effects director is credited with bringing the Japanese live action genre known as “Tokusatsu” to mainstream cinema. Bing Adds New Tools, Enhanced Content To Mapping Upgrade Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: AdMixt’s Self-Serve Ad Tool Wins Facebook’s “Innovator Of The Year” Award Twitter Sets Birthday Balloons As Bait To Reel In More Personal Data Is Deep Linking The New Digital Marketing Battleground? The Difference Between Content And Content Marketing How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign Appeals Court Finds Potential For Confusion In Amazon’s Product Search Results Search News From Around The Web: Link Building Five reasons people link to your website… and how to make the most of their intentions, Econsultancy Videos: How-To use the URL Submitter, Search Explorer and more, Majestic Blog Local & Maps Google Testing New Hotel Finder Interface, Search Engine Roundtable Searching Google offering unpacked shopping results, ARHG.net SEM / Paid Search Complete Guide to the NEW AdWords Certification Test, Wordstream How to Find Keywords in SEMrush, SEMrush Blog Need Keywords Help? Try These 4 Tools, Small Biz Trends Shopping Ads for YouTube: What You Need To Know, Vertical Measures The Top 25 Most Influential PPC Experts in 2015, PPC Hero SEO Flesch reading ease score in Yoast SEO, Yoast Free SEO Tool Alert! Single Page Analyzer, BruceClay.com Google: Not Worth Changing Your Links From HTTP To HTTPS, Search Engine Roundtable Overtime Google Will Remove Extra URL Parameters From Their Index, Search Engine Roundtable Screaming Frog SEO Spider Version 4.0, Screaming Frog The Meta Referrer Tag: An Advancement for SEO and the Internet, Moz Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Be a part of the world’s largest search marketing conference, Search Engine Land’s SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%.

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