by Barry Schwartz 
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- What Does It Mean To Be “Search Marketer of the Year”?
Learn more about the two awards to be presented for Male and Female Search Marketer of the Year at the inaugural Search Engine Land Awards event in NYC. Details about how to nominate a stellar search marketer included.
- Sophos Uncovers Mass Link Spam In Google’s Search Results Via Cloaked PDFs
Hackers use PDF documents to inject links and keywords and — through cloaking techniques — scam searchers to go to other web sites.
- “Great Price” Messaging Spotted In Google Shopping Ads
Follows on other recent value price messaging tests spotted in PLAs.
- Google Reports A 41% Growth In Mobile Searches For Movie Showtimes
According to a recent study, Google found 74% of moviegoers search online for showtimes, with 56% of the searches happening on mobile.
- Planting The Seeds For An Evergreen Content Strategy
Columnist Patrick Stox explains how to create an evergreen content strategy based on keyword insights to capture searchers at various points in the conversion funnel.
- Google Maps Hides Search Bar, HERE Struggles To Sell
Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE. Google Maps now will hide the search bar on the top and explore bar on the bottom of the map screen to create a larger visual field. One tap causes those bars to […]
- The Emerging Role Of SEO In App Discoverability
In the old days, search engine optimization (SEO) was all about web pages — however, as columnist Janet Driscoll Miller points out, the growth of mobile means that SEOs must now focus on getting apps indexed, too.
- Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses
Mobile continues to drive growth with smartphone spend up 71 percent year-over-year.
- PPC Trademark Bidding In Q1 Fell Sharply After The Holidays; Highest In Home Services Industry
Study finds rates of brand bidding highest on Bing desktop/tablet, but lowest on Bing Mobile.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Industry
Local & Maps
Link Building
Searching
SEO
SEM / Paid Search
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