Wednesday, 25 May 2016

SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch









Featured story

Callout and Review extensions now available in Bing Ads
Apr 29, 2016 by Ginny Marvin
Advertisers can add the extensions at the campaign and ad group levels.


From Search Engine Land

Maximizing your mobile impact
Apr 29, 2016 by Amy Bishop
Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience.

The #1 reason why position #1 doesn’t matter
Apr 29, 2016 by Rachel Lindteigen
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.

Why SEOs should not ignore Bing Webmaster Tools
Apr 29, 2016 by Tony Edward
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.

Search in Pics: Kangaroos, Russo brothers & new napkins at Google
Apr 29, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Apr 28, 2016 by Danny Sullivan
Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.

With relaunch, Jelly makes another run at Q&A-style “social search”
Apr 28, 2016 by Greg Sterling
It uses AI and a routing algorithm to match questions to potential responders.





From Marketing Land

IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking

Where are you on the path to customer experience maturity?

Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings

How to help your sales team close more paid search leads

Echo/Alexa device lineup now outselling Kindles for Amazon [Report]

Tubular Labs launches first ecosystem-wide video content rating system

Google Shopping ads so hot right now: the meteoric rise of PLAs

Is your brand prepared for voice search? 3 steps to get the conversation started

This app “Contains ads” label starts showing in Google Play store

What I learned fundraising on Facebook & Twitter: We need donate buttons!

Calling all channels: The multi-channel race for the presidency in 2016

Thinking about ABM? It’s time to put your sales hat on

10 tips for successful Pinterest advertising

Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites

MarTech Today: Experian’s new Audience Engine, protecting against ad fraud & preparing for voice search

Amazon reports profitable Q1 to beat expectations

LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million

Search News From Around The Web

Link Building

4 Ways to Boost Your Link Building Conversions, Search Engine Journal

Do NOT Remove your Redirects, just because Google, Link Research Tools

Local & Maps

A sneak peek at Google's upcoming travel app, Trips, TechCrunch

Searching

Google Fixes Muffled Voice On iOS Google Search App, Search Engine Roundtable

SEM / Paid Search

Executing a Successful Local PPC Strategy, Portent

AdSense Direct Could Increase Profits In Google's Coffer, Media Post

Executing a Successful Local PPC Strategy, Portent

Header Bidding: Not Just For Publishers' Benefit, adexchanger.com

Signs You Should Switch to an Automated Ad Network, Tune

SEO

8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday, Moz

SEO is Dead: Long Live Online Marketing, Aim Clear

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA
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