SearchCap: Google webspam, Bing bad ads & translation

Featured story

Google sent 4.3 million messages to webmasters and saw 33% increase in clean-up efforts May 2, 2016 by Barry Schwartz It is now even more important to verify your web site in the Google Search Console as you can see in Google’s latest webspam report.

From Search Engine Land

Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015 May 2, 2016 by Ginny Marvin Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting.

What Kobe Bryant can teach you about succeeding with AdWords May 2, 2016 by Todd Saunders Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.

The power of “Anchor Influencers” May 2, 2016 by Eric Enge Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.

Google seems to be preparing to migrate Search Console to new URLs May 2, 2016 by Barry Schwartz A year after rebranding Google Webmaster Tools to Google Search Console, they now begin testing changing the URLs from /webmasters to /search-console.

Google now shows automatic translation in search results for some words May 2, 2016 by Barry Schwartz Google will now translate your non-English words or short phrases to English without you asking, directly in the search results.

From Marketing Land

The #1 reason why position #1 doesn’t matter

Why SEOs should not ignore Bing Webmaster Tools

Maximizing your mobile impact

Digital video to become “more important than TV,” creative best practices emerging

Facing Facebook, Google and Amazon, brands pool their data

Vertical video ads now available programmatically from Virool and Rubicon Project

[VIDEO] Marketing Land Live #11: Facebook is printing money, Twitter stock struggling & more

Yahoo CEO Marissa Mayer will receive nearly $55 million if terminated

Go ahead and swing at mobile, marketers — even if you miss

Show, don’t tell: How to inspire your customers to create and share on-brand user-generated content

MarTech Today: The MosQUito, prepping for voice search & Microsoft blocks Chrome from Cortana

Win a free ticket to SocialPro Conference 2016 in Seattle!

Search News From Around The Web

Industry

Google Australia names Jason Pellegrino to replace Maile Carnegie as CEO, afr.com

Local & Maps

What Happened to Google Maps?, Justin O'Beirne

A well-intentioned but misguided article that seeks to improve Google Maps. …, Google+ - Peter Kasting

A year of imagery updates in Google Earth, Google Earth Blog

Understanding the Local Search Marketing Funnel, Street Fight

SEO

3 Things You Need to Know About SEO This Year, Marketo

Amazon's Succesful SEO and ASO Strategy, similarweb.com

The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist], Moz

Why Good SEO Takes Time – Here’s Why #66, Stone Temple

SEM / Paid Search

Drive Sales With These 12 PPC Remarketing Tactics, thesempost.com

Google AdWords Ad Leads To AdWords Phishing Attack, Search Engine Roundtable

Google Partner Logo Showing On Profile URLs In Search Results, Search Engine Roundtable

RLSA Efforts Should Have Their Own Campaigns, PPC Hero

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