SearchCap: Bing Ads copy & paste, Google updates Search analytics & more

Featured story

Google Search Console updated the Search Analytics report & adds Knowledge Graph, local & Rich Snippets May 10, 2016 by Barry Schwartz Google updated the Search Analytics report in the Search Console, added an update line and explained what changes you may see in the report.

From Search Engine Land

Copy & paste comes to Bing Ads UI May 10, 2016 by Ginny Marvin Easily add keywords and ads to new ad groups from the web interface.

How to make SEO a company-wide habit May 10, 2016 by Casie Gillette When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.

Success is an illusion if you can’t measure it; learn how at SocialPro May 10, 2016 by Search Engine Land Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re achieving and report it […]

Beyond authority: guiding metrics for lasting links May 10, 2016 by Andrew Dennis Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.

Chinese scrutiny of Baidu ads after bogus cancer treatment causes death May 10, 2016 by Greg Sterling Advertising regulation in China currently doesn’t cover paid search.

Yahoo Gemini launches retargeting for search and native ads in US May 9, 2016 by Ginny Marvin Audience retargeting capabilities include site visitors and app customers.

From Marketing Land

Salesforce puts Lightning into its Marketing Cloud

5 ways SEO and PR should be working together

The morality clause in digital marketing

Senate launches inquiry into allegations of slanted Facebook Trending Topics

Henny Penny and the state of digital marketing: The sky is not falling

Facebook brings its retargeted ads to Instagram, travel brands

MarTech Landscape: What is machine learning and why should marketers care?

Facebook now lets brands target ads based on how much time, money you spent on their sites, apps

Will personal marketing become the new mantra for political campaigns?

MarTech Today: URL schemes for deep linking, a security-minded DMP & voice search reporting

Facebook responds to allegations that Trending Topics are rigged

Periscope is adding search options, drone broadcasts & making it easier to save live videos

Deep-dish digital: The most Instagrammed restaurants in America

Search News From Around The Web

Industry

Google’s head of advertising talks ad blocking, mobile and micropayments, TechCrunch

Local & Maps

Street View comes to Kyrgyzstan, Google Earth Blog

Your trip to Argentina awaits in Street View, Google Lat Long

Link Building

7 Types of Blog Posts That Earn The Most Inbound Links, Search Engine Guide

The Realist’s Guide to Link Prospecting, theupperranks.com

Searching

Answer: Which animals are associated with what professions?, SearchReSearch

Majority of apps lost over 10% of downloads due to last week’s App Store glitches, TechCrunch

SEO

Botify is an SEO crawler that helps your website optimize for Googlebot, TechCrunch

The 7 Key Factors That Define High Quality SEO Content, Search Engine People

Why You NEED to Raise Organic CTR’s (And How to Do It), WordStream

SEM / Paid Search

Bing Ads Schedule Reports Bug Send Tons Of Duplicate Reports To Advertisers, Search Engine Roundtable

Search Marketing

‚ÄãKeyword Research in 2016: Going Beyond Guesswork, Moz

Why and How Every Brand Needs to Migrate to HTTP/2, State of Digital

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