SearchCap: Google mobile friendly, Search Console update & Bing Ads bans

Featured story

Google's mobile-friendly algorithm boost has rolled out May 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.

From Search Engine Land

Google’s ban on payday loans estimated to cost millions in lost ad revenue May 12, 2016 by Ginny Marvin Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year.

SEM ad copy tips that you may find scary May 12, 2016 by Brett Middleton Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.

Google Search Console metrics now deeply integrated into Google Analytics May 12, 2016 by Barry Schwartz Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.

Pull Google Maps traffic data into AdWords with this script library May 12, 2016 by Russell Savage Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.

The true value of technical SEOs May 12, 2016 by Patrick Stox While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.

Google launches iOS keyboard that lets you search in any app & more May 12, 2016 by Barry Schwartz Gboard, a new keyword for iOS was launched today by Google to enable searching directly in your iOS keyboard – without leaving the app.

Bing Ads bans ads from third-party tech support services May 12, 2016 by Ginny Marvin Citing “serious quality issues,” Microsoft updates the Bing Ads global ad policy to disallow all ads from third-party tech support providers.

Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest May 12, 2016 by Digital Marketing Depot Enter the 8th Annual SMX Biggest Search Geek Contest! The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and hotel accommodations […]

From Marketing Land

Pinterest to become an affiliate’s best friend again

NFL expands deal with YouTube & agrees to bring more footage to its YouTube channel

The SEO risks & rewards of buying multi-location companies

How Instagram is winning brands’ video budgets despite “controversial” sales strategy

Petplan CMO says the many 4-legged loves of her life inspired the pet insurance brand

Callidus’ cloud platform gets wired up for the Internet of Things

Google Analytics replaces Search Engine Optimization report with Search Console report

Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National Limerick Day, National Nutty Fudge Day and National Odometer Day

The ABM view from the other side of the pond

Flattr Plus: Publisher savior or unwelcome benefactor?

Google and Bing each institute bans on ads in the name of consumer protection

Marketing’s new balance: Customer connection vs. data and performance

MarTech Today: Kayak’s voice-enabled travel search, Google’s “tap to translate” feature & Zarget’s browser plugin-based CRO tool

Report: FTC looking at reopening antitrust investigation against Google

Facebook’s paid Live deal terms restrict publishers from selling sponsored streams

Adobe pumps up its Marketing Cloud

Search News From Around The Web

Industry

Google Hosting Next Google Dance in Tokyo, Japan, thesempost.com

Revisiting My Yahoo Investment: A Declining Search Business - yhoo, Seeking Alpha

The Google Dance Is Coming To Japan, Search Engine Roundtable

Local & Maps

Google Earth Imagery Update - Cyclone Fantala, Google Earth Blog

Searching

Beyond Siri: The AI revolution coming from the web, TechCrunch

Google’s answer to Amazon's Echo is code-named ‘Chirp’ and is landing soon, Recode

SEO

For Spaghetti’s sake, don’t forget your redirects, sistrix.com

Google Panda & Penguin Penalty Recovery Strategy: Focus on What Works, SEO Book

LinkedIn SEO: How to Get your Profile Ranking, Ignite Visibility

New Title & Description Lengths for Google SEO in Search Results, thesempost.com

SEM / Paid Search

Building Successful PPC: Researching Keywords, Portent

Building Successful PPC: Writing Engaging Ads, Portent

How To Adjust For Seasonality In PPC, PPC Hero

Search Marketing

Keyword research for your webshop, Yoast

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by May 21 to lock in the lowest rates available.

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA Events | Advertise | Contact Us