Wednesday, 25 May 2016

SearchCap: Google real time index, AMP expands & search analytics filters









Featured story

Google beta testing a real-time indexing API
May 19, 2016 by Barry Schwartz
Can Google find content even faster than it does now? Google thinks so, and they are beta testing a real-time indexing API for that reason.


From Search Engine Land


Google bringing featured snippets & rich results filters to Search Analytics report
May 20, 2016 by Barry Schwartz
Here is proof that Google is bringing more filters to the Search Analytics report in the Google Search Console. Keep them coming, Google!


Google AMP has reached 125 million documents & is expanding to apps & recipe pages
May 19, 2016 by Barry Schwartz
AMP is growing and expanding. Here’s some of the latest information from Google’s Richard Gingras at Google I/O.


What marketers need to know about Google assistant and Google Home
May 20, 2016 by Joe Youngblood
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.


4 effective local positioning strategies you’re overlooking
May 20, 2016 by Lydia Jorden
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.


Search in Pics: Google I/O, Sundar Pichai with Danny Sullivan & fancy YouTube toilets
May 20, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. An army of Google I/O Android figures: Source: Twitter Google’s Sundar Pichai with Danny Sullivan: Source: […]


The 5 best digital marketing courses for the modern-day marketer
May 20, 2016 by Sponsored Content: Careerplay
Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way […]





From Marketing Land

Yahoo bids coming in at 50 percent less than expected — [report]

Here’s how the presidential email campaigns are shaping up

Move over, text ads: How data feeds are driving new search experiences

Disney-backed VR startup Littlstar can map where VR, 360-degree video viewers are looking

3 ways to improve B2B lead quality

Guarantee your marketing automation success with persona-based content

MarTech Today: Google Daydream VR headset, Invoca’s “missing channel” & Bing’s UET Tag Helper

Ensighten’s tags open up data collection for IBM’s Marketing Cloud

Search News From Around The Web

Industry

Getting to know the team, DuckDuckGo Blog

Local & Maps

Get away for Memorial Day with Google Maps’ road trip-friendly features and tips, Google Lat Long

Link Building

Google: How Links to Other Pages Influences Quality of the Page, thesempost.com

Searching

Google Translate Autocomplete, Google Operating System

The Ever-Expanding Knowledge Graph Cards, Google Operating System

Why Google Increased Title & Description Lengths in Search Results, thesempost.com

SEO

App Search - Whiteboard Friday, Moz

How to Leverage Google's New Longer Titles for SEO, SuccessWorks

Is There A Safe Way To Redirect A Penalized Site Without Passing The Google Penalty?, Search Engine Roundtable

SERP features, semrush.com

SEM / Paid Search

6 Ways to Organize Your PPC Account to Improve Performance, Portent

Use AdWords Editor Like A Pro, PPC Hero

Search Marketing

Video: Google Search Console Upgrades, Google Penalties, Real Time Index API & I/O, Search Engine Roundtable

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